Deep Indian Kitchen Tops $100M in Retail Sales

Shoppers of frozen Indian entrées are seeing the brand reach more than 26,000 U.S. stores, according to the company.

Updated on Nov. 5, 2026 in Vegetarian

Screen-print poster illustration of a plain frozen meal tray with golden curry and cilantro on a pale blue shelf, rows of blank containers fading behind it. — Deep Indian Kitchen says its frozen Indian entrées have topped $100 million in U.S. retail sales and are now stocked in more than 26,000 stores. AI Illustration. Upload story photo >

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Deep Brands has named Maria McManus senior vice president of marketing, a newly created and expanded role overseeing marketing and insights for Deep Indian Kitchen and Tem Toa as well as corporate marketing. The company also said Deep Indian Kitchen has surpassed $100 million in retail sales.

Why it matters

For readers who buy frozen meals, the story reflects continued growth in the frozen Indian and natural frozen entrée category, a segment where brands are competing for shelf space in U.S. grocery stores. Because the figures come from company statements rather than independent audits, they describe one brand's trajectory rather than category-wide trends.

The figures are company-reported milestones rather than results from an independent study or audit. The stub provides no sales time period, methodology, or third-party verification for the $100 million retail sales figure or the claimed share of frozen Indian food sales.

The players

Deep Brands

Deep Brands is the company behind the frozen Indian brand Deep Indian Kitchen and the frozen Thai brand Tem Toa.

Maria McManus

Maria McManus is a marketing executive who previously helped grow Deep Indian Kitchen and most recently served as VP of marketing and growth at Táche.

The details

Deep Indian Kitchen launched in 2019 and is now stocked in more than 26,000 stores across the United States, according to the company. The company describes it as the No. 1 frozen Indian brand and the No. 1 fastest-selling natural frozen entrée brand. McManus previously worked at Deep Indian Kitchen for more than five years and most recently served as VP of marketing and growth at Táche, and Deep Brands launched Tem Toa, a frozen Thai brand, in early 2026.

2019: Deep Indian Kitchen launched.
Early 2026: Deep Brands launched the frozen Thai brand Tem Toa.
November 5, 2026: Deep Brands announced McManus's appointment and the $100 million retail sales milestone.

Health Landscape

The frozen entrée category has drawn growing attention from brands promoting natural ingredients and global cuisines, and Deep Indian Kitchen's recognition on Bain & Company's Insurgent Brands list reflects that wider shift. The company's expansion into frozen Thai food with Tem Toa suggests brands in this segment are broadening their international offerings.

If you regularly buy frozen Indian or natural frozen entrées, this news reflects a growing range of ready-made options in the category, and you may find more such products on store shelves. Check nutrition labels for sodium and ingredient content, and discuss any dietary changes with your doctor if you have specific health needs.

The takeaway

Frozen global entrées are becoming a larger part of the grocery aisle, which gives shoppers more choices for quick meals. Reading the nutrition panel for sodium and ingredient lists is a simple habit that helps you compare options.