Little Spoon Sales Surpass Gerber at Target

Little Spoon's retail growth offers parents more organic and low-sugar options for children at major stores.

Updated on Oct. 27, 2026 in Organic Food

Bold vector editorial illustration of a bowl of fresh fruit and a bowl of cereal, representing organic, low-sugar childhood nutrition. — Little Spoon surpassed Gerber in sales volume at Target in October 2026, driven by rising consumer demand for organic and low-sugar children's foods. AI Illustration. Upload story photo >

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As of October 2026, Little Spoon has surpassed Gerber in total brand sales volume at Target, following its retail debut at the store last year. This milestone coincides with the company's expansion into new product categories like infant formula and cereal.

Why it matters

The shift in sales volume at major retailers reflects a growing consumer demand for organic and low-sugar alternatives in the children's food aisle. This trend is influencing how mass-market stores like Target curate their inventory to replace traditional options containing artificial colors.

Little Spoon now reports over $1 million in weekly sales at Target, exceeding the volume of legacy competitor Gerber. While the company projects 40 percent full-year revenue growth for 2026, the long-term impact on national market share for baby food remains under investigation.

The players

Little Spoon

A New York City-based company that produces organic children's food and infant formula.

Target

A national retail corporation that partners with food brands to offer organic and low-sugar options.

Gerber

A legacy manufacturer of infant and toddler food products.

Once Upon a Farm

An organic children's nutrition company that went public in 2026.

The details

Target collaborated with Little Spoon to create the new Dolphin Divers cereal line specifically to offer an organic, low-sugar breakfast option that avoids artificial colors. This development is part of a broader strategy by the brand to diversify its offerings beyond its original direct-to-consumer model. The company's expansion into infant formula now drives nearly 25 percent of its new direct-to-consumer customer acquisitions.

2017: Little Spoon launched as a direct-to-consumer company.
October 2025: Little Spoon made its retail debut at Target.
February 2026: Once Upon a Farm went public at a $724 million valuation.
March 2026: Little Spoon expanded into infant formulas.
October 2026: Little Spoon surpassed Gerber in total brand sales volume at Target.

Health Landscape

The success of these brands marks a shift in retail demand toward organic and low-sugar children's food products. This trend highlights a departure from legacy processed foods in favor of products emphasizing clean-label ingredients and nutritional transparency.

Parents seeking to reduce their children's intake of artificial colors and added sugars may find an increasing number of options in the cereal and baby food aisles at major retailers. When comparing labels, it is helpful to look for specific ingredient details rather than marketing claims.

The takeaway

When shopping for children's food, focus on checking the total sugar content and ingredient list to ensure they align with your family's nutritional goals. Evaluating products by their individual components rather than brand reputation helps you make more informed choices for your child.