Hannah Chody and Saie Release Bellini Eyeshadow
The new peachy-pink shade is available at Sephora and Saie following a community-led testing process.
Updated on Oct. 15, 2026 in Beauty
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Content creator Hannah Chody and beauty brand Saie have released a new shade of SuperSuede Baked Eyeshadow called Bellini. The peachy-pink and rose gold eyeshadow, developed after testing 50 different products, is now available to the public.
Why it matters
The release serves as a case study in community-driven product development, as followers helped test products to recreate a discontinued shade. This collaboration highlights the growing influence of online communities in shaping cosmetic product launches.
The development process involved testing 50 different products to identify the precise peachy-pink and rose gold color profile. It remains unknown which specific discontinued eyeshadow originally inspired the search for this new shade.
The players
Hannah Chody
A content creator who collaborated with her online community to develop the new eyeshadow shade.
Saie
A beauty brand founded in 2019 that focuses on clean cosmetic formulations.
Laney Crowell
The founder of the beauty company Saie.
The details
The SuperSuede Baked Eyeshadow formula was developed to meet community-driven criteria for color and finish. Hannah Chody worked with her followers to tag the brand Saie, facilitating a collaborative design process that prioritized specific pigment and tone requirements.
Timeline
2019: Saie was founded.
October 15, 2026: The Bellini eyeshadow shade became available.
Health Landscape
The beauty industry is increasingly moving toward co-creation models where brands leverage social media feedback to guide product development. This release follows the established trend of using consumer-led data to inform pigment and formula decisions.
When exploring new makeup products, those with sensitive skin should review the full ingredient list to ensure compatibility with their personal skin profile. It is always wise to perform a patch test on a small area of the inner arm before applying a new cosmetic product to the face.
The takeaway
Collaborative product development can lead to specific aesthetic outcomes by utilizing community testing to refine a product's appearance. When trying new cosmetics, verify that the ingredients align with your skin's needs and consult a dermatologist if you have concerns regarding product reactions.
Further reading
For more on the latest trends in cosmetic formulations and ingredient safety, visit our Beauty section.
Source note: This article includes information reported by E! Online.
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