Ipsy Launched Subscription Service for Wellness Supplements

The service lets subscribers sample various skin, hair, and health supplements before committing to a purchase.

Updated on Oct. 14, 2026 in Wellness

Gouache-painted illustration of glass apothecary bottles and linen pouches on wood, representing a wellness supplement subscription service. — Ipsy has launched a $65 quarterly subscription box service allowing members to sample diverse wellness supplements before purchasing full-sized products. AI Illustration. Upload story photo >

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Is subscribing to wellness boxes a practical way for you to manage your supplement routine?

Ipsy has introduced a new $65 quarterly subscription box featuring ingestible and topical wellness products. This service targets members who want to sample wellness brands, such as Goli and Sakara, before buying full-sized items.

Why it matters

The move addresses member feedback that navigating the crowded wellness supplement market feels overwhelming. By providing sample-sized supplies, the company aims to help consumers identify products that fit their personal health routines without the need for an upfront commitment.

A 2025 survey of two million Ipsy members revealed that 66% have a high interest in wellness, while 69% explicitly prefer to sample supplements before making a purchase. The results underscore a desire for low-risk testing in an increasingly fragmented market.

The players

Ipsy

A beauty and wellness subscription service currently serving two million members.

Unilever

A multinational consumer goods corporation that recently invested in the wellness market.

Procter & Gamble

A global consumer goods company that manages a portfolio of health and personal care brands.

The details

The service distributes products through a quarterly rotation featuring one- to two-month supplies of various ingestible and topical items. This model allows users to test brands like Goli, Sakara, and Apothékary in a curated format. The company plans to expand this platform in 2027 by adding more specialized brands, including Lemme, Beam, and Good Bacteria, to the existing box structure.

2011: The Ipsy subscription service originally debuted.
2025: Member surveys were conducted regarding wellness preferences.
April 2026: Unilever purchased the supplement brand Grüns for $1 billion.
August 2026: Procter & Gamble acquired the supplement company Thorne for $3.8 billion.
2027: Lemme, Beam, and Good Bacteria are scheduled to join the platform.

Health Landscape

The introduction of this service follows major industry consolidation, marked by the multi-billion dollar acquisitions of Thorne and Grüns by Procter & Gamble and Unilever. These moves highlight a shift toward integrating specialized health supplements into broader, lifestyle-focused consumer platforms.

If you are considering new supplements, remember that sampling products through a subscription service is not a substitute for professional medical guidance. Always discuss any new ingestible health products with your physician to ensure they are appropriate for your specific health history and current medications.

The takeaway

While curated subscription boxes can help you explore new products, they should not replace the advice of a healthcare professional. Always consult your doctor before starting any new supplement regimen to confirm that the ingredients are safe and necessary for your individual health needs.