Just Eat Takeaway.com Launches New Time-Focused Platform
The delivery service pivots its brand messaging to emphasize how customers can reclaim time for activities they enjoy.
Updated on Oct. 15, 2026 in Vegetarian
Live Poll
Do you feel that delivery services help you spend more time on activities you value?
Just Eat Takeaway.com has launched a new brand platform, Stay Just Where You Are, moving away from its previous celebrity-focused advertising approach. The campaign relies on research findings regarding how consumers prioritize their time at home.
Why it matters
The company is transitioning its marketing identity toward a more emotional focus, highlighting how delivery services may allow people to spend more time on activities they value. This pivot follows data suggesting that most adults prioritize leisure time at home.
A survey of 6,000 adults across the UK, Germany, and the Netherlands found that 81% desire more time for enjoyable moments, with 72% identifying delivery services as a facilitator for this goal. These findings underpin the new campaign, though long-term consumer sentiment is unknown.
The players
Just Eat Takeaway.com
An international food delivery company that connects consumers with local restaurant and grocery options.
VCCP
A global integrated communications agency responsible for the development of the new brand platform.
Amanda Fordyce
A photographer who created the six minimalist out-of-home advertisements for the campaign.
Michael Spiccia
A director who produced the eight films for the new brand platform.
The details
The platform replaces the Did Somebody Say campaign, which utilized celebrity endorsements starting in 2020. The new strategy incorporates eight directed films, 11 social media clips, and six minimalist out-of-home advertisements to illustrate the value of preserving personal time. Media distribution spans television, print, radio, and PR to communicate this shift in brand identity.
Timeline
The previous campaign strategy launched in 2020.
VCCP was appointed to the global account in February 2026.
The new platform launched on October 15, 2026.
Health Landscape
This development marks a departure from the brand's long-standing reliance on the Did Somebody Say campaign strategy. It reflects a wider industry trend of pivoting toward lifestyle-focused messaging to better align with changing consumer habits regarding home leisure.
While delivery services can save time, it is worth considering the nutritional balance of the meals ordered. Discussing your dietary goals with a healthcare provider remains the best way to ensure your food choices support your long-term health.
The takeaway
This platform shift highlights the growing societal emphasis on protecting personal time for recovery and leisure. Tracking your own time spent on rest versus daily chores can be a useful step toward improving overall well-being.
Further reading
Explore more about how modern food habits shape daily routines in our Vegetarian section.
Live Poll
Do you feel that delivery services help you spend more time on activities you value?
