Tractor Wheels Recall Pulls Kids' Organic Snacks
Parents who buy Once Upon a Farm's Tractor Wheels products should check recall details while the company reviews possible changes.
Updated on Nov. 13, 2026 in Organic Food
Live Poll
Do you trust food and baby-product companies to keep their products safe after a recall?
Once Upon a Farm, a company selling organic kids' food, reported 34.9% net sales growth in the third quarter of fiscal 2026 and projected at least $330 million in fiscal 2027 net sales. The company also announced a voluntary recall of its Tractor Wheels product lines, which management says has not yet affected the rest of its portfolio.
Why it matters
For families who buy organic packaged foods for young children, the recall is a reminder to check product labels and recall notices for specific product lines. The company's guidance and its possible return of Tractor Wheels to store shelves depend on how the recall and any reformulation play out.
The figures come from the company's own quarterly financial reporting and guidance, not independent audit. Household penetration and repeat-rate figures describe purchasing behavior among existing buyers and do not measure product safety.
The players
Once Upon a Farm
A U.S. organic food company that makes packaged foods for children and families, including the Tractor Wheels product line now under voluntary recall.
BofA
Bank of America, a major global bank whose equity research team cut its rating on the company by two levels after the recall.
The details
Management said the company is assessing possible reformulation and design changes for the Tractor Wheels products with outside experts. Management expects to regain a significant majority of distribution for those products once changes are made, though it has not set a timeline. CEO John Foraker said the company acted to address a potential safety concern on the product lines, and that the recall has not affected the rest of the portfolio so far.
Timeline
Fiscal 2026: third quarter results reported and fiscal 2026 guidance issued
Fiscal 2027: company projects at least $330 million in net sales and adjusted EBITDA at break-even or better
Fiscal 2028: prior estimate of a $35.5 million adjusted EBITDA loss
Health Landscape
Organic packaged foods for young children have grown quickly as parents look for products they consider higher quality. A recall in this segment tests whether that growth holds when the sector faces product safety questions.
If you buy Once Upon a Farm products, check the brand's recall notice for the Tractor Wheels product lines and their lot or date details. Parents with questions about a specific product are best served by contacting the company or their pediatrician.
The takeaway
Recalls can be voluntary and still leave questions open, so check product lines and recall notices rather than assuming an entire brand is affected. Families with questions about a child's diet are best served by raising them with a pediatrician.
Further reading
For more on the category, see our Organic Food coverage.
Live Poll
Do you trust food and baby-product companies to keep their products safe after a recall?
