New Plant-Based Snack Bar Launches in US

The new bars offer a high-fibre option for adults looking to increase their weekly plant intake.

Updated on Oct. 29, 2026 in Vegetarian

Bold vector editorial illustration of raw almonds, cashews, lentils, and flaxseeds on stone, depicting plant-based nutrition. — Nutrition company ZOE has launched a new plant-based snack bar in the United States designed by scientists to support gut health. AI Illustration. Upload story photo >

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Nutrition company ZOE has released a new plant-based snack bar containing 8g of fibre and 7g of protein in the United States. Designed by nutrition scientists, the bar features over 10 whole-food ingredients and aims to provide an alternative to snacks with added sugars or emulsifiers.

Why it matters

Many consumers struggle to meet daily fibre goals or navigate confusing food packaging labels. This new product launch supports the dietary recommendation that individuals consume 30 different plant foods each week to improve gut health.

A survey of 1,000 US adults found that 70% of self-identified healthy eaters were unaware of recommended fibre intake levels. Meanwhile, 64% of participants reported feeling misled by current food packaging claims.

The players

ZOE

A nutrition science company that focuses on gut health research and personalized dietary recommendations.

The details

The bars are formulated by nutrition scientists to preserve the natural food matrix and structural integrity of ingredients like almonds, cashews, edamame, lentils, and flaxseeds. By using whole plants instead of additives or emulsifiers, the formulation is designed to prioritize gut-supporting fibre over processed components. It is currently available for purchase through the company's website in two flavors: 70% Dark Chocolate and Sea Salt, and Raspberry and Goji Berry.

October 29, 2026: Product launch and official market entry in the United States.

Health Landscape

This development aligns with the growing nutritional focus on plant diversity to optimize the gut microbiome. It follows the industry trend of encouraging the consumption of 30 different plants each week for improved health outcomes.

When evaluating snack choices, check labels for added sugars and emulsifiers while aiming for diverse plant-based sources of fibre. Consider discussing your daily fibre targets with a physician or registered dietitian to ensure you are meeting your individual health needs.

The takeaway

Understanding your daily fibre intake is a key step in managing gut health. Aim to track your weekly plant variety and consider consulting a healthcare professional to identify high-fibre foods that fit your specific dietary needs.