New Fruit-Based Granola Launches at Target

The fruit-only granola provides 7g of fibre per bowl for adults seeking high-fibre, gluten-free snacking options.

Updated on Oct. 28, 2026 in Vegetarian

New Fruit-Based Granola Launches at Target

Live Poll

Do you prioritize products with minimal ingredient lists when choosing snacks for your household?

That's It has launched its new Fruitola granola range in Target stores nationwide. The product features four fruit-based varieties, each containing four ingredients and no added sugar.

Why it matters

The company developed this granola to help consumers increase their daily fruit and fibre intake through more convenient, shelf-stable formats. By emphasizing naturally occurring fibre, the product aims to support digestive health goals.

The new granola range provides 16g of plant-based protein and 7g of fibre per bowl, sourced entirely from real fruit ingredients. It remains unclear which plant sources provide the protein content for each variety.

The players

That's It

A food manufacturer focused on fruit-based snacks and increasing dietary fibre consumption through minimally processed ingredients.

Target

A national retail chain that carries a variety of health-focused food products and pantry staples.

The details

The Fruitola range is produced using 100% real fruit rather than grain-based fillers. Each of the four varieties, which include banana, cinnamon, strawberry, and blueberry, uses a four-ingredient base and contains no added sugar. The product is designed to be eaten as a standalone snack or as a nutritional topping for yogurt, cottage cheese, and smoothie bowls.

Earlier this year, the company introduced Fiber Fruit Bars.
The Fruitola range launched at Target in October 2026.
The company set a target of delivering 1 billion grams of fibre from fruit in 2026.

Health Landscape

This product launch aligns with the industry-wide trend of reformulating convenience snacks to meet high-fibre and gluten-free dietary requirements. It represents a shift toward using whole-fruit bases as a primary delivery method for daily fibre intake.

If you are looking to increase your fibre intake, check the labels of any new additions to your diet to ensure they align with your specific nutritional needs. It is worth discussing the impact of added sugar-free, fruit-based snacks on your overall blood sugar control with your physician.

The takeaway

Increasing your fibre intake through whole-fruit sources can be an effective way to support healthy digestion. When trying new granola products, focus on ingredient lists that prioritize real fruit over processed fillers or refined sweeteners.