Wild West Chocolate Released New Sugar-Free Bar

The Goldstruck bar provides a chocolate option without added sugar or substitutes for shoppers nationwide.

Updated on Oct. 8, 2026 in Organic Food

Bold vector editorial illustration showing seven gold-ingot-shaped chocolate segments and dried fruit, representing a new fruit-sweetened chocolate bar. — Wild West Chocolate has introduced the Goldstruck bar, a fruit-sweetened chocolate product now available at Sprouts Farmers Market locations across the United States. AI Illustration. Upload story photo >

Live Poll

Would you pay nearly $7 for a premium sugar-free chocolate bar?

Wild West Chocolate has launched the Goldstruck bar at Sprouts Farmers Market locations across the United States. The new product is sweetened exclusively with fruit rather than traditional sugars or artificial substitutes.

Why it matters

For consumers managing their sugar intake, this product offers an alternative that relies on fruit-based sweeteners. It provides a new option for those seeking to avoid both added sugars and processed sugar substitutes in their snacks.

The Goldstruck bar features a formula containing zero added sugar and no sugar substitutes, relying on fruit to achieve sweetness. The product is molded into seven bite-sized sections for portion control.

The players

Wild West Chocolate

The manufacturer behind the Goldstruck bar, focusing on ingredient-conscious confectionery products.

Sprouts Farmers Market

A national grocery retailer specializing in fresh, organic, and natural foods.

The details

The Goldstruck bar is structured with a nut butter center encased in chocolate that is sweetened entirely by fruit. Its design, consisting of seven gold-ingot-shaped sections, is intended to evoke the history of Gold Rush pioneers. The product is packaged in a fully recyclable gold wrapper, aligning the branding with its historical aesthetic theme.

October 5, 2026: Goldstruck bars were released at Sprouts Farmers Market locations.

Health Landscape

This launch represents a shift in the confectionery market toward natural fruit-based sweetening rather than synthetic alternatives. It highlights how manufacturers are responding to consumer demand for products without added sugar or sugar substitutes.

If you are monitoring your intake of added sugars or sugar substitutes, this bar offers a new profile to consider during your next grocery trip. As with any new food product, review the full ingredient list to ensure it aligns with your specific dietary needs or health goals.

The takeaway

The Goldstruck bar provides a unique option by omitting both sugar and its substitutes in favor of fruit-based sweetening. When trying new products marketed as healthier alternatives, always read the nutrition label to confirm the ingredients align with your personal health objectives.