Mars Released New High-Protein Cheez-It Crackers
The new version offers more protein per serving, but nutrition labels vary in sodium and caloric density.
Updated on Oct. 6, 2026 in Nutrition
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Mars has introduced Cheez-It Protein Original crackers, a snack variant designed to boost protein intake. The product is now available to consumers across the United States.
Why it matters
Snack reformulations aiming to increase protein content are becoming more common as manufacturers seek to meet consumer demand for functional convenience. This shift encourages shoppers to check labels for changes in sodium and fat levels, not just protein counts.
A comparison of manufacturer data shows that the new crackers provide 7 grams of protein per 29-cracker serving, compared to 3 grams in the original version. The new formula also contains 260 mg of sodium per serving, an increase over the 200 mg found in the original crackers.
The players
Mars
A global food manufacturer known for its wide range of snack products, confectionery, and food items.
The details
The manufacturer utilizes real cheese as part of a reformulated recipe to increase the protein content relative to the standard snack. While the protein is higher, the nutritional profile has shifted, resulting in 140 calories, 5 grams of total fat, and 1 gram of fiber per serving. Compared to the original version, which contains 8 grams of fat, this new option balances higher protein with adjustments to other macronutrients.
Timeline
Mars released the new protein-focused crackers in October 2026.
Health Landscape
This release reflects an ongoing industry-wide trend toward protein-fortified snack foods as consumers prioritize functional ingredients. It marks a departure from traditional snack formulations by emphasizing macronutrient density in processed, shelf-stable products.
When considering new protein-enriched snacks, compare the full label—especially sodium and fat—against your personal dietary goals. If you have concerns about sodium intake or specific nutrient needs, it is worth discussing your snacking choices with your doctor or a dietitian.
The takeaway
Increased protein in a snack can be a helpful addition to your day, but it is rarely a substitute for nutrient-dense whole foods. Always check the sodium content to ensure the snack aligns with your overall cardiovascular health targets.
Further reading
For more information on evaluating snack labels, visit Nutrition.
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