New Functional Drink Concept Aims to Taste Better
Drink makers may gain a way to add full doses of performance ingredients without the bitter taste.
Updated on Nov. 10, 2026 in Nutrition
NNB Nutrition introduced OnSwitch Full Send, a functional beverage concept, at SupplySide Global. The concept pairs VasoRush, a nitric oxide peptide technology, with SweetVantage+, a natural sweetener system, and was developed with Sensapure Flavors and beverage manufacturer SIP for drink makers building ready-to-drink products.
Why it matters
The concept targets a long-standing formulation problem: delivering full doses of functional ingredients in a drink that still tastes good. For readers interested in nutrition trends, it shows how ingredient suppliers are trying to make performance-oriented beverages more palatable and more efficiently absorbed.
The information comes from a product introduction at a trade show rather than a peer-reviewed study, so no sample size, trial design, or measured outcomes were reported. The stated benefits of faster absorption and improved taste are company claims that have not been independently verified.
The players
NNB Nutrition
A supplement ingredient company that developed the OnSwitch Full Send concept and its VasoRush technology.
Sensapure Flavors
A flavor company that collaborated on the OnSwitch beverage concept, including its taste-masking approach.
SIP
A beverage manufacturer that collaborated on the OnSwitch Full Send concept.
The details
VasoRush uses a dipeptide technology that is taken up through the PEPT1 transporter in the gut, which the developers say delivers ingredients to the bloodstream faster than freeform amino acids. SweetVantage+ blends several stevia glycosides with brazzein, a naturally sweet protein, to create a fuller sweetness profile designed to mask the bitterness of functional ingredients. The collaboration was developed with Sensapure Flavors and beverage manufacturer SIP.
Timeline
November 10, 2026: NutraIngredients published its report on the OnSwitch Full Send introduction.
Health Landscape
Functional beverages that carry higher doses of performance ingredients have grown as a category, and bitterness has been a persistent barrier to their formulation. Sweeteners such as stevia glycosides are already widely used, and this concept builds on them rather than replacing them.
Products built on this concept are not yet described as available to consumers, so there is nothing to change in your routine today. If you use functional beverages with added amino acids or performance ingredients, it is worth asking your doctor whether such products fit your needs.
The takeaway
Ingredient developers are working to make functional ingredients taste better and absorb more efficiently in drinks, but these are early product claims. If you consider a functional beverage, check its full ingredient list and discuss any new ingredient with your physician.
Further reading
For broader context on how ingredients and sweeteners shape everyday drinks, explore the Nutrition section.
Source note: This article includes information reported by NutraIngredients.
