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EQQUALBERRY's NAD+ Line Drives Fivefold Sales Jump

Shoppers following NAD+ skincare products on Amazon are seeing the brand's sales growth, according to company-reported figures.

Updated on Nov. 4, 2026 in Beauty

Gouache-painted editorial illustration of a single plain amber glass dropper bottle on a cream surface beside a pool of clear serum, evoking a quiet skincare routine.
EQQUALBERRY's NAD+ skincare line drove a fivefold sales jump during Amazon Prime Big Deal Days in October, according to company-reported figures. AI Illustration. Upload story photo >

K-beauty longevity skincare brand EQQUALBERRY was named a Champion winner at the 2026 Amazon Top Brand Award, presented in Seoul on October 27. Its sales rose fivefold during Amazon Prime Big Deal Days in October compared with the prior year, a result the brand attributes largely to its NAD+ line.

Why it matters

For readers following skincare trends, the brand's rapid rise shows how a product line built around NAD+ ingredients has gained traction with shoppers on a major online marketplace in a short period. The recognition comes from Amazon's own award program, which highlights brands that have grown meaningfully in global markets through the platform.

These are brand-reported sales figures, not independently audited results, drawn from Amazon sales periods in 2025 and October 2026. The growth figures compare each period against the same period in the prior year, and the company has not disclosed the underlying unit volumes.

The players

EQQUALBERRY

A K-beauty longevity skincare brand whose NAD+ line drove its rapid Amazon sales growth.

Amazon Beauty in Seoul

An annual beauty event hosted by Amazon Korea that honors brands with meaningful growth in global markets through Amazon.

The details

The NAD+ line, which includes a peptide serum and a cream launched in March, emerged as the brand's main growth driver on Amazon. NAD+ is a molecule involved in cellular energy processes that the skincare category has increasingly marketed around aging and longevity. The two NAD+ products together accounted for about 57% of the brand's sales during the October event, indicating heavy reliance on this product family.

Timeline

  1. EQQUALBERRY launched on Amazon in 2024.

  2. Its Amazon sales grew about 14-fold during 2025.

  3. The NAD+ Cream launched in March 2026.

  4. Prime Big Deal Days sales rose fivefold in October 2026.

  5. The Champion award was presented in Seoul on October 27, 2026.

Health Landscape

Korean beauty brands have increasingly used Amazon as a route into global markets, and this year's Champion winners are Medicube, Anua, Biodance, Dr.Melaxin and EQQUALBERRY. The brand's entry into retailers such as Olive Young, Boots, Target Beauty Studio and Ulta this year reflects a broader pattern of K-beauty companies expanding from online sales into physical retail.

If you are considering NAD+-based skincare, it is worth noting that the cited growth figures are brand-reported sales data and do not show clinical benefit for skin. Discuss any skin concerns or ingredient questions with a dermatologist before changing your routine.

The takeaway

Sales growth and award recognition do not establish whether a skincare ingredient works for a given skin type. Check ingredient lists and discuss active ingredients such as NAD+ with a dermatologist if you are unsure whether they suit you.

Further reading

For more on how skincare trends are shaping shopping habits, explore the Beauty section.

Source note: This article includes information reported by Business Korea.