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Medicube Pop-Ups Let Shoppers Test LED Device

Visitors across four cities tried the Booster Pro X2 with skincare products, with the events drawing about 15,000 people in total.

Updated on Nov. 3, 2026 in Beauty

A sleek, unbranded LED beauty device with soft pink and teal glowing panels on a stone pedestal, beside plain glass skincare bottles in a minimalist space.
Medicube's Booster Pro X2 LED device drew about 15,000 shoppers across pop-ups in New York, Los Angeles, London and Paris, including its first standalone European events. AI Illustration. Upload story photo >

APR's Medicube drew about 15,000 visitors across a four-city pop-up tour of the Medicube Wellness Club X2 in New York, Los Angeles, London and Paris. The events showcased the Booster Pro X2 beauty device alongside skincare products, appealing to beauty shoppers in North America and Europe.

Why it matters

The tour tests how beauty device brands bring hands-on experiences to shoppers, letting people try a device with skincare products before buying. The London and Paris events were Medicube's first standalone pop-ups in Europe, and advance reservations filled quickly, signaling demand for in-person beauty trials.

The figures come from APR's account of its Medicube Wellness Club X2 tour, reporting roughly 15,000 visitors across four cities with more than 1,000 visitors per day at each location. The source does not provide sales or purchase data, so the numbers measure foot traffic rather than product uptake.

The players

APR

APR is the company behind the Medicube beauty device and skincare brand, which operates offline retail and pop-up experiences.

Primor

Primor is the retail partner hosting Medicube's planned Madrid pop-up in November 2026.

The details

Visitors received personalized recommendations for the Booster Pro X2's treatment modes based on their skin concerns, and could test the device alongside Medicube skincare products. The pop-ups also featured wellness smoothies inspired by the device's LED colors, extending the experience beyond the treatment itself. Together these formats let shoppers evaluate the device hands-on before deciding whether to buy.

Timeline

  1. New York pop-up ran Sept. 10-12, 2026, the first stop of the tour.

  2. Los Angeles pop-up ran Sept. 25-27, 2026.

  3. London pop-up ran Oct. 9-11, 2026, the first standalone Medicube pop-up in Europe.

  4. Paris pop-up ran Oct. 23-24 and Oct. 26, 2026.

Health Landscape

Consumer beauty devices that use LED light are increasingly sold alongside skincare products, blurring the line between cosmetic routines and wellness care. In-person demonstrations give shoppers a way to compare device treatment modes before buying, a retail approach that complements online sales.

If you're considering an at-home LED beauty device, pop-up demonstrations offer a chance to try treatment modes with skin-concern guidance before buying. Device results and suitability vary, so it is worth discussing any skin condition or concern with a dermatologist before starting a new device routine.

The takeaway

In-person device trials are becoming a major retail tool for beauty brands, letting shoppers test products before committing. If you are weighing a new at-home device, ask a dermatologist whether it suits your skin and what treatment modes are appropriate for you.

What happens next

APR plans a Medicube pop-up in Madrid in partnership with Primor in November 2026, and is pursuing additional retail partnerships in overseas markets.

Further reading

For more on the products and routines driving this trend, explore the Beauty section.