Americans Spend $6,052 a Year on Beauty Care
Adults who book professional maintenance average $6,052 yearly, while at-home routines average $6,430 in a survey of nearly 1,080 U.S. adults.
Updated on Nov. 8, 2026 in Beauty
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Self Financial reports Americans spend an average of $6,052 a year on professional beauty maintenance, while people who opt for at-home beauty treatments spend an average of $6,430 per year. The survey of nearly 1,080 U.S. adults points to shifting spending patterns in the beauty market for readers across the country.
Why it matters
The gap between at-home and professional beauty spending is only $378 a year, which matters for households weighing cost against routine maintenance choices. The report comes as the beauty industry adjusts to customers focused on value and to growing demand for products aimed at people using GLP-1 medications.
The figures come from a survey by Self Financial of nearly 1,080 adults in the United States, which measured average annual spending on professional versus at-home beauty treatments. Professional maintenance in the survey includes hair coloring and injections, and the findings do not indicate how spending varies by demographic group.
The players
Self Financial
A personal finance company that published the survey of nearly 1,080 U.S. adults on annual beauty spending.
McKinsey & Company
A global management consulting firm whose industry research projects five percent annual growth for the beauty sector through 2030.
Statista
A market data and statistics company that projects the global beauty industry will generate over $750 billion in revenue this year.
DemandSage
A statistics and market research publisher that reports skincare accounts for 42 percent of the beauty market.
The details
Professional beauty maintenance spending in the survey includes services such as hair coloring and injections, while at-home spending covers treatments people perform themselves. Industry figures cited alongside the survey put global beauty revenue at over $750 billion this year and place skincare at 42 percent of the market, with many brands now developing products for GLP-1 users, including items aimed at facial volume loss, dehydration and hair thinning.
Timeline
This year (2026): the global beauty industry is expected to generate over $750 billion in revenue.
Through 2030: McKinsey & Company projects the beauty industry will grow five percent annually.
Industry Context
The GLP-1 medication trend is now visibly redirecting beauty product development, with brands creating items aimed at facial volume loss, dehydration and hair thinning. That shift sits alongside McKinsey's projection of five percent annual growth through 2030, a period in which the industry faces value-focused customers and rising marketing costs.
If you are weighing salon or clinic visits against at-home routines, the survey suggests the annual cost difference is modest, at $378 per year on average. If you use or are considering GLP-1 medications and notice changes in your face or hair, it is worth discussing those changes with your doctor rather than relying on beauty products alone.
The takeaway
Beauty spending is shifting in ways that reflect both cost pressures and new health-linked product demand, and the gap between at-home and professional care is smaller than many people assume. If changes like facial volume loss or hair thinning concern you, bring them to your physician for a personalized evaluation.
Further reading
Explore more Beauty coverage for context on how products and spending are changing.
Source note: This article includes information reported by Al.
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