Dermatologic Surgery Society Unveils Refreshed Brand
Board-certified dermatologic surgeons will see the new identity across ASDS materials, starting with its 2026 Annual Meeting.
Updated on Nov. 5, 2026 in Beauty
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The American Society for Dermatologic Surgery (ASDS) launched a refreshed brand identity, including an updated visual identity and tagline messaging, which debuts to members during its 2026 Annual Meeting. The new look is rolling out across ASDS digital platforms, educational programs, member communications and patient-facing resources, so readers who seek care from board-certified dermatologic surgeons will encounter it first on the society's materials.
Why it matters
The rebrand was designed to better reflect how dermatologic surgery has evolved and the breadth of expertise held by ASDS members, who are board-certified dermatologic surgeons. For patients, the change is primarily about how the specialty presents itself and how people find qualified surgeons, rather than a change in care itself.
The change reflects an organizational brand-development initiative that examined how members, patients and industry partners perceive ASDS, with significant involvement from the ASDS Board of Directors. The source does not report survey counts, specific perception findings or any measured outcomes from the rebrand.
The players
American Society for Dermatologic Surgery (ASDS)
A professional organization founded in 1970 that represents board-certified dermatologic surgeons and advances the field of dermatologic surgery.
The details
ASDS leadership reviewed how members, patients and industry partners view the organization, then used that input in a comprehensive strategic brand initiative. The updated visual identity and tagline are meant to signal the specialty's current scope, which includes surgical and cosmetic procedures performed by board-certified dermatologic surgeons. The new identity will appear in digital platforms, educational programs, member communications and patient-facing resources as it rolls out.
Timeline
ASDS was founded in 1970.
The new brand identity was launched on November 5, 2026.
The new identity debuts to members during the 2026 ASDS Annual Meeting, held November 5-8, 2026.
Health Landscape
Dermatologic surgery has developed over the five decades since ASDS was founded in 1970, and the field now spans a wider set of procedures than its early practice. The rebrand reflects an effort by a specialty organization to keep its public identity aligned with that broader scope of care.
If you are looking for a dermatologic surgeon, the ASDS locator is one place to find a board-certified specialist near you. Worth discussing with your doctor is whether a dermatologic surgeon is the right type of specialist for a particular skin concern.
The takeaway
The rebrand signals how dermatologic surgery has broadened since 1970, and it is worth knowing that ASDS members are board-certified dermatologic surgeons. When you look for a specialist, you can use the ASDS locator to find one near you and confirm board certification before your visit.
What happens next
The new identity debuts to members during the 2026 ASDS Annual Meeting, held November 5-8, 2026.
Further reading
For related coverage of skin care and cosmetic trends, browse our Beauty section.
More information
You can locate a dermatologic surgeon in your area through the ASDS physician directory.
Source note: This article includes information reported by The Manila times.
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