Marc Jacobs Beauty Secures 40-Year License Deal
Shoppers in the U.S., U.K., Australia, and Canada can expect the makeup and fragrance lines to continue through Sephora and online.
Updated on Nov. 4, 2026 in Beauty
Coty Inc. has extended its Marc Jacobs Beauty license with WHP Global and G-III Apparel Group for 40 years, with terms not disclosed. The move follows LVMH's roughly $925 million sale of Marc Jacobs to WHP Global and G-III, completed Sept. 1, and affects shoppers who buy Marc Jacobs Beauty in the United States.
Why it matters
The extension gives the beauty line a long runway after a year of ownership change, which can shape product continuity and availability for shoppers. It also follows a turbulent history for the brand's makeup, which debuted in 2013 and was shuttered in 2021 before Coty announced a relaunch.
The information comes from corporate announcements of a 40-year beauty license extension and a completed ownership sale. The license terms were not disclosed, so the financial details of the extension remain unknown.
The players
Coty Inc.
A global beauty company with a fragrance and cosmetics portfolio that has partnered with Marc Jacobs since 2003.
WHP Global
A brand management firm that co-owns Marc Jacobs alongside G-III Apparel Group.
G-III Apparel Group
An apparel company that co-owns Marc Jacobs with WHP Global and acquired the brand's operating business.
LVMH Moët Hennessy Louis Vuitton
A French luxury conglomerate that sold Marc Jacobs in a transaction valued at roughly $925 million.
The details
Coty has partnered with Marc Jacobs since 2003 and has built a fragrance business around it, including Daisy Marc Jacobs, Daisy Wild, and Perfect Marc Jacobs. The Marc Jacobs Beauty makeup range launched officially in May and is sold through Sephora and online in the U.S., U.K., Australia, and Canada. Ownership of the fashion brand now sits with WHP Global and G-III Apparel Group, each holding 50 percent, and G-III also acquired the company's operating business.
Timeline
2003: Coty began partnering with Marc Jacobs.
2013: The original Marc Jacobs makeup brand debuted with Kendo Brands.
2021: The original Marc Jacobs makeup brand was shuttered.
2023: Coty announced the Marc Jacobs makeup launch.
Sept. 1: LVMH completed the sale of Marc Jacobs to WHP Global and G-III.
Health Landscape
Beauty brands often change hands and license arrangements over long periods, and this extension reflects that pattern of multi-decade partnerships. Marc Jacobs' makeup history, from its 2013 debut through its 2021 closure to the 2023 relaunch plan, illustrates how licensed cosmetics lines can be restructured repeatedly.
If you buy Marc Jacobs Beauty, the extension suggests the makeup and fragrance lines are likely to remain available in the U.S., U.K., Australia, and Canada through Sephora and online. Cosmetic product choices can affect skin sensitivities, so it is worth checking ingredient lists and discussing any reactions with a dermatologist.
The takeaway
Long-term licensing deals can keep a beauty brand's products stable even as ownership changes hands. If you have sensitive skin, review ingredient lists and talk with a dermatologist before trying new cosmetics.
Further reading
For more on the category, explore Beauty coverage of product launches and brand changes.
