Lady Gaga Becomes CEO of Haus Labs

The company founder takes full commercial control after the departure of co-founder Ben Jones.

Updated on Oct. 29, 2026 in Beauty

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Founder Lady Gaga has assumed the role of CEO at the cosmetics brand Haus Labs, marking a leadership transition for the company. The change follows the departure of co-founder and former CEO Ben Jones in October 2026.

Why it matters

As the brand continues its focus on skin-optimizing complexion products, this leadership shift marks a new phase in the company's seven-year history. The company has previously emphasized product variety, such as its 51-shade foundation line, as a core component of its market identity.

The company, which launched with a focus on skin-optimizing complexion products in 2022, maintains a range of 51 foundation shades and 5 setting powder shades. The full impact of this leadership reorganization on future product innovation remains to be seen.

The players

Lady Gaga

The singer and actor who is the founder and current CEO of the beauty brand Haus Labs.

Ben Jones

The co-founder and former CEO who led the brand until his departure in October 2026.

Nicole Sokol

The VP of product development who oversees the formulation of the company's complexion line.

The details

Lady Gaga has taken on full commercial stewardship of the brand as CEO. The company, originally established as Haus Laboratories in 2019, rebranded to Haus Labs in 2022 to coincide with its retail expansion. Its current portfolio includes specialized complexion formulas, with foundation products notably manufactured in Korea.

2019: Haus Laboratories is established.
June 2022: The brand undergoes a rebranding and launches in Sephora stores.
September 2022: The company debuts its skin-optimizing complexion line.
2025: Lady Gaga stars in the Sephora We Belong To Something Beautiful campaign.
October 2026: Ben Jones departs from his position as co-founder and CEO.

Health Landscape

The beauty industry increasingly focuses on skin-optimizing formulations that blur the line between makeup and skincare. This leadership change occurs as the brand continues to scale its presence within the competitive landscape of clinical-inspired cosmetics.

This leadership transition does not affect the safety or availability of existing products currently on the market. Consumers with specific skin sensitivities should continue to monitor ingredient lists for any product changes, as they would with any skincare-infused cosmetic line.

The takeaway

When choosing new complexion products, look for brands that offer extensive shade ranges and transparent ingredient labeling to ensure the best match for your specific skin type. Discuss any concerns regarding new ingredients in your makeup routine with your dermatologist.