Dr. Jart+ Reformulates BB Cream With Niacinamide
The brand named Katseye member Yoonchae as its first North American ambassador to showcase its updated skincare bundle.
Updated on Oct. 30, 2026 in Beauty
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Skincare brand Dr. Jart+ has appointed Yoonchae, a member of the girl group Katseye, as its first North American ambassador. The partnership features a curated bundle of products including a newly reformulated BB cream.
Why it matters
The brand is leveraging its Korean roots through collaboration with rising musical artists to reach fans interested in K-beauty skincare routines. This move highlights the company's focus on connecting its established product line with new, younger audiences.
The reformulated Premium BB SPF 30 contains 2% niacinamide and glycerin, which is a new formulation for the product originally introduced in the early 2000s. The product is currently available in eight shades for $49.
The players
Dr. Jart+
A skincare company known for its focus on Korean-derived dermatology and barrier-supporting products.
Yoonchae
An 18-year-old performer and member of the girl group Katseye who serves as the brand ambassador.
The details
The partnership bundle highlights the brand's core skincare offerings, including the CryoRubber Moisturizing Mask and the Ceramidin line, which features a moisturizing cream and a milky toner. The updated Premium BB SPF 30 integrates 2% niacinamide, a form of vitamin B3 often used in skincare to help maintain the skin barrier and improve texture. These products are formulated for integration into daily routines and are available through the company website and Sephora.
Timeline
The brand originally introduced its BB cream in the early 2000s.
Yoonchae rose to fame following the 2024 formation of the group Katseye.
Yoonchae was officially named the brand ambassador on October 30, 2026.
Health Landscape
This development reflects a broader trend of beauty brands aligning with K-pop cultural influence to market standard dermatological ingredients. It updates the long-standing category of BB creams to include modern active concentrations like niacinamide.
If you are exploring new skincare products, check ingredient labels for niacinamide and consider how they fit into your specific skin barrier needs. As with any change to your skincare regimen, it is worth discussing new active ingredients with your dermatologist.
The takeaway
The brand is updating its classic formulas to include popular skin-conditioning agents. When testing new products, look for concentrations that suit your skin type and monitor for any signs of irritation or sensitivity.
Further reading
For more on evolving skincare trends, see our Beauty section.
Source note: This article includes information reported by WWD.
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