Curology Launches New Skin Care Line With Dove Cameron
The new hydration-focused collection is now available for adults seeking over-the-counter skin care products.
Updated on Oct. 27, 2026 in Beauty
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Curology has partnered with actor Dove Cameron to launch the Ethereal Glow skin care line, featuring a cleanser, moisturizer, lip treatment, and primer. This is the first product collaboration for the brand with a non-scientist, and the collection is now available for direct-to-consumer purchase.
Why it matters
The collaboration aims to address universal skin concerns like hydration and dryness through a new retail line. It marks a shift for the company, which was founded in 2014 and historically focused on customized, prescription-based skin care.
The line is supported by a manufacturer-reported sales forecast of $15 to $20 million in its first year, compared to the brand's existing portfolio of over 7,000 formulas. The long-term efficacy of these specific non-prescription products remains under investigation.
The players
Curology
A skin care company founded in 2014 that produces both prescription and non-prescription topical treatments.
Dove Cameron
An actor and singer who has partnered with Curology for her first skin care collaboration.
Whitney Tolpinrud
The chief dermatologist at Curology who oversaw the development of the new product line.
The details
Developed with Curology chief dermatologist Whitney Tolpinrud, the products focus on basic hydration. The items are priced starting at $12, with the full collection available for $50. The line is distributed direct-to-consumer and complements the brand's established presence at retailers like Target, Walmart, CVS Pharmacy, and Amazon.
Timeline
Curology was founded in 2014.
The Ethereal Glow collection became available on October 27, 2026.
Two additional product collections are scheduled to launch in 2027.
Health Landscape
This release marks a significant departure from Curology's customized prescription-based skin care model by introducing a standardized, non-prescription product line. It reflects a broader trend of clinical-focused brands expanding into the mass-market retail space.
If you are managing dry skin or hydration needs, these new over-the-counter options offer an alternative to customized prescriptions. As with any new topical routine, it is worth discussing with your doctor or dermatologist whether these ingredients align with your specific skin health goals.
The takeaway
The launch highlights the increasing availability of dermatologist-developed, non-prescription skin care products for daily hydration. When starting a new product, observe your skin for any signs of irritation and consult a physician if you experience persistent reactions.
What happens next
Two additional collections under the Curology and Dove Cameron partnership are scheduled to launch in 2027.
Further reading
For more information on skin health and topical products, visit the Beauty section.
Source note: This article includes information reported by WWD.
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