Under Armour Launches Student Athlete Mental Health Tool
The new program offers free resources and peer support to help students manage their mental health.
Updated on Oct. 29, 2026 in Mental Health
Live Poll
Should your local school sports programs prioritize mental health support alongside physical athletic training?
Under Armour has launched Protect This Mind, a new mental health initiative for student-athletes featuring Buffalo Bills safety Damar Hamlin as an ambassador. The program offers free peer support, coaching guides, and educational resources.
Why it matters
The initiative follows consistent feedback from participants in Under Armour’s existing Project Rampart program who requested more robust mental health tools. It aims to bridge the gap in access to professional support for young athletes.
The initiative builds on the Project Rampart program, which has previously engaged 50,000 student-athletes. Its effectiveness in clinical settings remains to be evaluated.
The players
Under Armour
A Baltimore-based athletic apparel company that produces performance gear and sponsors youth sports programs.
Damar Hamlin
A safety for the Buffalo Bills who serves as an athlete ambassador for mental health advocacy.
The details
Protect This Mind functions as an expansion of the existing Project Rampart framework. The platform provides an online hub containing educational materials, peer-to-peer support networks, and the Be There Certificate course. It also includes specific training guides designed for coaches and educators to better support student-athlete well-being.
Timeline
2023: Damar Hamlin suffered cardiac arrest on the field.
October 29, 2026: Under Armour launched the Protect This Mind initiative.
Health Landscape
This initiative follows an increasing trend of athletic institutions integrating mental health advocacy into youth programming. It extends the reach of the existing Project Rampart framework by providing resources previously unavailable to student-athletes.
Student-athletes and their families can explore the new online hub for peer-to-peer support tools and coaching certifications. If you are struggling with your mental health, discuss finding professional support or school-based counseling services with your physician.
The takeaway
The Protect This Mind program offers a new set of accessible tools designed to help student-athletes navigate mental health challenges. If you are involved in youth sports, review the available Be There Certificate course materials to understand how to better support team members.
Further reading
Learn more about the latest resources for young people at Mental Health.
Source note: This article includes information reported by WWD.
Live Poll
Should your local school sports programs prioritize mental health support alongside physical athletic training?
