Kylie Jenner Files for Stormi Webster Trademark
The celebrity entrepreneur is seeking to secure the name for a potential line of skin care and beauty products.
Updated on Oct. 24, 2026 in Beauty
Live Poll
Do you think children should begin working in their family business at a young age?
Kylie Jenner filed a trademark application for the name Stormi Webster with the United States Patent and Trademark Office on August 24, 2026. The application covers potential product categories including skin care, fragrances, and nail polish.
Why it matters
Trademark applications serve as a formal step in protecting intellectual property for future business ventures. This filing suggests a potential expansion of Jenner's established beauty brand into products associated with her daughter's name.
The filing is an official USPTO trademark application, representing a standard legal procedure to reserve business naming rights. The ultimate status of the brand and its market entry timeline remain pending.
The players
Kylie Jenner
A beauty entrepreneur and founder of established cosmetics lines including Kylie Lip Kits.
United States Patent and Trademark Office
The federal agency responsible for granting intellectual property rights and managing trademark applications.
The details
Trademark filings like this grant business owners legal rights to specific names within identified commerce categories. In this instance, the scope of the application encompasses various personal care sectors including lotions, cleansers, and fragrances. These administrative filings are common precursors to brand development and expansion within the competitive cosmetics industry.
Timeline
2015: Kylie Jenner launched Kylie Lip Kits.
2021: Kylie Jenner teased a potential Stormi brand launch.
2022: Kylie Jenner filed to trademark Stormi World.
August 24, 2026: Kylie Jenner filed the Stormi Webster trademark application.
Health Landscape
This application follows the established commercial trajectory of celebrity-backed beauty ventures diversifying their product portfolios. It mirrors the strategic evolution observed during the initial expansion of Kylie Lip Kits.
Consumers interested in the ingredients and safety standards of future product lines should monitor official announcements for ingredient disclosures. Checking with a dermatologist remains the best way to determine if new skin care products are appropriate for your specific skin type.
The takeaway
Trademark filings indicate potential market growth but do not guarantee immediate product availability. Readers should continue to prioritize products with verified safety profiles and clear ingredient lists when considering new additions to their personal care routine.
Further reading
For more on evolving trends in personal care and product branding, see our coverage of Beauty.
Source note: This article includes information reported by The Sun.
Live Poll
Do you think children should begin working in their family business at a young age?
