Clairol Celebrates 95 Years With New Documentary
The film explores the evolution of hair care rituals through the perspectives of four longtime users.
Updated on Oct. 21, 2026 in Beauty
Live Poll
Do you feel more comfortable openly embracing changes to your hair color today than in the past?
Clairol has released a new short documentary, She Does, to commemorate the brand's 95th anniversary. The film highlights the personal hair care rituals of four long-term users of the hair color products.
Why it matters
The release reflects how beauty routines and brand messaging have changed since the company's inception in 1931. It provides a historical lens on the evolution of at-home hair color and beauty culture over nearly a century.
The documentary celebrates a 95-year company history through the personal narratives of four long-term users. While the film captures these individual experiences, the long-term biological effects of recurring hair color use remain a subject for personal discussion with a hair care professional.
The players
Clairol
A beauty brand known for home hair color products that has been operating since 1931.
The Wella Company
The parent company behind Clairol with a 145-year heritage and a global presence in over 100 countries.
The details
The documentary features unscripted conversations that examine the rituals women build around their hair color routines. It tracks the evolution of the brand since its 1931 launch, including the cultural impact of its 1956 advertising campaign, 'Does she... or doesn't she?' These portraits are intended to highlight the personal nature of hair care and how consumer perceptions of at-home beauty have transformed over the decades.
Timeline
1931: Clairol launched its first retail hair color product.
1956: Clairol debuted the Does she... or doesn't she? campaign.
October 21, 2026: Clairol released the She Does documentary film.
Health Landscape
The 1956 Does she... or doesn't she? campaign established a benchmark in beauty marketing that normalized at-home hair color. This documentary marks a departure from that classic messaging by shifting the focus toward individual, unscripted user experiences.
For readers managing their own hair care, these stories underscore the importance of understanding the ingredients and application frequency that suit your specific hair type. It is worth discussing with your stylist how the long-term use of color products may affect your hair's health.
The takeaway
The evolution of at-home hair color shows that beauty rituals are deeply personal and change alongside cultural shifts. When trying new hair color treatments, always perform a patch test as directed on the packaging to monitor for any skin sensitivity.
Further reading
For more on the current landscape of at-home hair care, explore our Beauty section.
More information
To explore specific products and hair color options, visit the Clairol product information and shade finder.
Source note: This article includes information reported by The Manila times.
Live Poll
Do you feel more comfortable openly embracing changes to your hair color today than in the past?
