Christie Brinkley Models for Black Velvet Again at 72

The veteran model returns to the brand 50 years after her first campaign, spotlighting evolving beauty standards.

Updated on Oct. 23, 2026 in Beauty

Christie Brinkley Models for Black Velvet Again at 72

Live Poll

Do you believe the advertising industry has become more inclusive toward aging women?

Christie Brinkley is returning as the face of Black Velvet Canadian Whiskey, fifty years after her original campaign. The 72-year-old model shared the new campaign photos on October 23, 2026, marking a half-century milestone since her start with the brand.

Why it matters

This campaign serves as a high-profile industry milestone that highlights the evolving representation of aging within beauty and lifestyle advertising. It brings renewed attention to the brand's long-standing partnership with the model, which began in 1978.

The campaign marks a 50-year interval since the brand's 1978 advertisement featuring Christie Brinkley. While the professional partnership is established, the future reach of this specific marketing collaboration remains to be determined.

The players

Christie Brinkley

A veteran model who began her career at age 20 and is now 72 years old.

Black Velvet Canadian Whiskey

A spirits brand that originally partnered with Christie Brinkley in 1978.

The details

Brinkley appears in the new promotional photography wearing a black velvet top with a deep V neckline. Her look for the campaign is styled in a voluminous blowout with loose curls, echoing a polished aesthetic for the brand. This move follows her long career, which began when she was 20 years old.

1978: Christie Brinkley's first ad campaign for the brand.
October 23, 2026: Brinkley shared campaign photos on Instagram.

Health Landscape

This campaign follows the broader industry trend of brands casting older models to celebrate longevity and career milestones. It reflects a shift in beauty standards that prioritizes long-term professional consistency over age-restricted norms.

While this news focuses on industry marketing, the visual conversation around aging at 72 serves as a reminder to prioritize active skin and hair care at every stage of life. Maintaining a healthy, consistent routine remains the best way to support your natural appearance as you age.

The takeaway

Seeing consistent long-term career engagement can serve as a positive perspective on healthy, active aging. Prioritizing routine health check-ups and preventative skin care remains the best way to support your physical well-being at any decade of life.