Catalina Crunch Targets GLP-1 Users With New Marketing
The brand is shifting its marketing strategy under a new CMO to reach more households through tailored consumer messaging.
Updated on Oct. 21, 2026 in Organic Food
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Catalina Crunch has appointed Charlotte Mostaed as its new Chief Marketing Officer to lead efforts in expanding its reach to more U.S. households. The brand is currently preparing a large awareness campaign for the upcoming new year.
Why it matters
The company is aiming to grow its market presence and product trials by moving beyond niche customer circles to drive higher sales velocities. Marketing efforts will increasingly focus on specific demographics including GLP-1 users and mothers.
Company performance reports show a 47% repeat purchase rate and a current household penetration of 5%. The brand has successfully reached 6 million to 7 million U.S. households, with an addition of 1.7 million households gained over the past 18 months.
The players
Charlotte Mostaed
The new Chief Marketing Officer of Catalina Crunch who previously oversaw the $500 million acquisition of Health-Ade Kombucha.
Catalina Crunch
A food manufacturer with products in 30,000 retail doors that focuses on macro-nutrient profiles for its cereal and snacks.
The details
To improve market reach, the company plans to emphasize nutritional macro-nutrients on product packaging. Marketing effectiveness will be tracked through metrics including site visits, click-through rates, and brand lift studies. Strategies moving forward include the use of influencers to broaden the brand's appeal to mainstream consumers.
Timeline
The brand gained 1.7 million households over the past 18 months.
A large awareness campaign is scheduled for the new year.
Health Landscape
This development reflects a broader shift in the food industry as brands increasingly cater to specific health-conscious consumer segments. It highlights the growing trend of food manufacturers aligning their product messaging with the evolving nutritional needs of patients on GLP-1 medications.
If you are currently managing your health through diet or using medications like GLP-1s, you may see more targeted messaging from food brands focusing on macro-nutrient content. It is always a good idea to discuss any significant changes to your dietary patterns with your doctor.
The takeaway
As companies refine their nutritional labeling, focus on the macro-nutrient information provided on food packaging rather than marketing claims. Consult with your healthcare provider if you have questions about how specific dietary products fit into your personal health management plan.
Further reading
Learn more about the latest trends and product developments in Organic Food.
Source note: This article includes information reported by Chief Marketer.
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