Elemis Moves to Pai Partners in Deal
Elemis shoppers, especially in the U.S. and online, may see the brand's growth push under its new owner, pending completion in 2027.
Updated on Nov. 4, 2026 in Beauty
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Pai Partners is acquiring British skin care brand Elemis from L'Occitane Group, which had owned the brand for seven years. The financial terms of the deal were not disclosed, and it is expected to be sealed in the first quarter of 2027.
Why it matters
For readers who buy Elemis products, the ownership change signals where the brand is heading next, with Pai aiming to accelerate growth in the U.S. and expand its digital business. Because almost half of Elemis sales are made online, the shift may shape how and where customers shop for the brand.
The figures come from the reported deal details and Elemis's company sales results, which are disclosed rather than independently audited in this report. Elemis net sales reached more than $300 million in full-year 2026, nearly doubling during L'Occitane's ownership, while the price Pai will pay has not been disclosed.
The players
Pai Partners
A European private equity firm that acquires and grows consumer and beauty brands, and which took a majority stake in Beautynova in 2024.
L'Occitane Group
A global beauty and skin care company known for its plant-derived botanical formulations, which went private in 2024 and delisted from the Hong Kong Stock Exchange.
L Catterton
A consumer-focused private equity firm that acquired Steiner Leisure, a spa and wellness services business, in 2015.
The details
Elemis was founded in 1989 and is known for its Pro-Collagen franchise, which the brand considers its hero line. The Elemis Pro-Collagen Cleansing Balm ranks first among facial cleansers in the U.K., and the U.S. business, the brand's fastest-growing, generates about 50 percent of net sales. Pai sees room to grow the brand's American presence and its online channels, since almost half of Elemis sales already happen digitally.
Timeline
Elemis was founded in 1989.
L'Occitane acquired Elemis in January 2019 for $900 million.
L'Occitane owned Elemis for seven years before selling it.
The Pai acquisition is expected to be sealed in the first quarter of 2027.
Health Landscape
The Elemis sale follows a pattern of private equity investors acquiring beauty and wellness brands, including L Catterton's roughly $925 million purchase of Steiner Leisure in 2015. The deal reflects continued consolidation in the global skin care market, where brands with strong digital and international growth attract new owners.
If you regularly use Elemis products, the change in ownership is unlikely to alter what is in the formulas in the short term, but it may affect product availability and online buying options. Anyone with sensitive skin who relies on a specific Elemis product may want to check ingredient labels and talk with a dermatologist before switching or changing routines.
The takeaway
The sale signals continued investment in skin care brands with strong digital and international sales. Readers with sensitive skin should review ingredient labels and speak with a dermatologist before making product changes.
What happens next
The acquisition is expected to be sealed in the first quarter of 2027, at which point the change in ownership would take effect.
Further reading
For more on how skin care trends and brand news shape what ends up on your shelf, explore the Beauty section.
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