Oatly Fiber Oat Milk Launches to North America
Adults seeking more fiber can add 5 to 6 grams per 250 milliliter serving when the line arrives in January.
Updated on Nov. 2, 2026 in Vegetarian
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Oatly is launching functional oat milks with added fiber in North America in January, after the company reported its first year of profitable growth in 2025. The lineup includes a low-calorie, no-sugar option for protein shakes and a low-sugar barista version, and the products are already available in Europe.
Why it matters
Most adults fall short of recommended fiber intake, with more than 90% of women and 97% of men not meeting U.S. recommendations, so a fiber-fortified milk targets a real nutritional gap. The move also reflects a shift from plant milks as simple dairy substitutes toward products marketed on functional benefits, as plant-based milk dollar sales fell 2% in 2025 while traditional milk rose 2%.
The figures come from Oatly's reported financial results and U.S. retail sales trends for 2025, along with national fiber-intake data showing most adults fall short of recommendations. The product's fiber content is stated per serving, but no independent trial of the fiber oat milks is cited.
The players
Oatly
Oatly is a Swedish oat-based dairy alternative company known for its plant-based milk products.
Daniel Ordonez
Daniel Ordonez is Oatly's chief operating officer, who discussed the fiber product range on the company's earnings call.
The details
Oatly is positioning the new line as a functional beverage rather than just a milk alternative, focusing on the functional ingredient space. Added fiber is the core feature, with each serving of the fiber oat milk providing roughly 5 to 6 grams. Variants are tailored to use cases, including a low-calorie, no-sugar version for protein shakes and a low-sugar barista version for coffee drinks.
Timeline
2025: Oatly achieved its first year of profitable growth while plant-based milk sales declined 2%.
Third quarter of the prior year: Oatly reported a 9.1% revenue increase.
Last week: COO Daniel Ordonez discussed the fiber range on an earnings call.
January: Functional oat milks launch in North America.
Health Landscape
Plant-based milk sales fell 2% in 2025 while traditional milk rose 2%, signaling that the category is struggling to maintain its growth. Oatly's pivot toward fiber and functional claims reflects an industry effort to differentiate plant milks on nutrition rather than as simple substitutes.
If you are looking to increase your fiber intake, fiber-fortified plant milks may offer a convenient option, though it is worth discussing with your doctor how they fit your overall diet. Those who use protein shakes or coffee drinks may find the low-calorie and low-sugar variants relevant to their choices.
The takeaway
Most adults do not get enough fiber, and fortified foods can help close that gap as part of a varied diet. Check nutrition labels for fiber per serving and sugar content, and talk with your physician or a registered dietitian about which options suit your needs.
What happens next
Oatly's functional oat milks are scheduled to launch in North America in January, the next concrete milestone for this product line.
Further reading
For broader context on plant-based eating, explore our Vegetarian coverage.
Source note: This article includes information reported by Food Dive.
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Would you buy a fiber-added oat milk to help meet your daily fiber needs?
