New Anti-Aging Ingredient Targets Skin Longevity Science
LG Household & Health Care debuts a longevity-focused ingredient after 13 years of research into skin penetration.
Updated on Oct. 21, 2026 in Beauty
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LG Household & Health Care recently showcased its scientific approach to luxury skincare at the Financial Times Luxury Summit in Bangkok. The presentation highlighted the development of its new anti-aging ingredient, NAD Power24, which aims to advance the brand's focus on longevity science.
Why it matters
This development marks a shift toward integrating specialized longevity research into high-end beauty products. By emphasizing 13 years of technical research, the company seeks to reposition its luxury offerings as science-driven solutions.
The development of the NAD Power24 ingredient followed 13 years of research, contrasting with typical industry timelines for new cosmetic formulation. Specific clinical efficacy data and peer-reviewed outcomes regarding the ingredient's performance remain currently undisclosed.
The players
LG Household & Health Care
A South Korean consumer goods company that produces beauty and personal care products including The History of Whoo line.
The details
Researchers designed NAD Power24 to address the challenges of delivering nicotinamide adenine dinucleotide (NAD) into the skin. By focusing on molecular penetration and delivery mechanisms, the formula intends to improve how the topical ingredient interacts with skin layers. This reflects a broader industry movement toward adapting longevity-focused biological science for cosmetic applications.
Timeline
1947 marked the foundation of LG Household & Health Care.
The Hwanyu product line served as an official gift during the 2025 APEC summit in Gyeongju.
The Financial Times Luxury Summit took place in Bangkok on October 20, 2026.
Health Landscape
The beauty industry is increasingly prioritizing molecular research to align with the growing skin longevity science paradigm. This shift moves luxury skincare from traditional botanical or aesthetic focus toward evidence-based ingredients modeled after longevity research.
Readers interested in anti-aging products should look for evidence of how new ingredients actually penetrate the skin barrier. Discuss your specific skin concerns and the relevance of new longevity ingredients with a dermatologist to determine if they are appropriate for your routine.
The takeaway
Longevity science is increasingly shaping the development of premium cosmetic formulations. When evaluating anti-aging claims, prioritize products with clearly explained delivery mechanisms and consult your dermatologist about whether these new ingredients suit your skin type.
Further reading
For more on the intersection of skincare trends and research, visit our Beauty section.
Source note: This article includes information reported by Business Korea.
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