Altar Produce Will Debut VR Farm Experience in 2026
The company plans to show how green onions grow through a virtual reality tour at an upcoming industry trade show.
Updated on Oct. 12, 2026 in Organic Food
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At the 2026 IFPA Global Produce and Floral Show, Altar Produce will debut a 360-degree virtual reality experience that captures the entire production process of its green onions. This initiative aims to increase transparency for consumers interested in where their produce originates.
Why it matters
Greater transparency into agricultural labor and production methods can help consumers make more informed choices about the fresh produce they buy. By visualizing the path from seed to box, the company hopes to build trust and encourage higher levels of fresh vegetable consumption.
Altar Produce has operated a year-round green onion production program in Mexico since 1998. The upcoming 2026 trade show presentation serves as a pilot for this virtual reality technology.
The players
Altar Produce
An agricultural company that specializes in the year-round production of asparagus, green onions, Brussels sprouts, broccoli, and dates.
IFPA Global Produce and Floral Show
An industry trade event where organizations in the fresh produce sector showcase new technologies, products, and supply chain innovations.
The details
The virtual reality experience uses 360-degree footage to provide an immersive look at the green onion harvest and distribution preparation. Users can view the production cycle from the initial seeding through the final boxing process. This system was designed to provide a firsthand look at how the company maintains its supply chain in Mexico.
Timeline
Altar Produce began its green onion program in 1998.
The IFPA Global Produce and Floral Show will take place in 2026.
Health Landscape
The use of 360-degree virtual reality in agricultural supply chain transparency represents a shift toward digital verification in the global food market. It follows a growing trend of producers using immersive technology to demonstrate safety and labor standards to health-conscious consumers.
Understanding the production and distribution conditions of your fresh vegetables can help you make better informed purchasing decisions. If you have questions about the origin or labor practices of the produce you buy, checking corporate transparency reports is a good place to start.
The takeaway
Virtual reality tools are being used to demystify the agricultural supply chain and show how produce is harvested and packed. Consumers can proactively research the origin of their vegetables to ensure they meet their personal standards for quality and production practices.
Further reading
To learn more about how sourcing transparency affects the quality and safety of what you eat, visit our Organic Food section.
More information
For more information on the company and its production processes, visit the Altar Produce corporate website.
Source note: This article includes information reported by Freshplaza.
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Do you trust that immersive marketing displays provide genuine transparency about how food is grown?
