Awe Sum Organics Added Conventional Fruit to Lineup
The company now includes conventional kiwi and pears to simplify supply chain logistics for retail and wholesale partners.
Updated on Oct. 5, 2026 in Organic Food
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Awe Sum Organics has expanded its produce portfolio to include conventional kiwi and pears under the Awe Sum Fruit brand. This shift aims to offer greater order efficiency by allowing partners to combine conventional and organic shipments.
Why it matters
The change is designed to give retail and wholesale partners more flexibility in their inventory management. By streamlining the loading process, the company seeks to create logistical efficiencies in produce distribution.
Awe Sum Organics has updated its sourcing model to include conventional fruit, adding to its established organic grape program which has operated since 2006. The supply of kiwi now spans Northern and Southern Hemispheres to facilitate year-round availability.
The players
Awe Sum Organics
A produce supplier specializing in organic grapes, kiwi, and pears for retail and wholesale markets.
The details
The company utilizes a dual-sourcing strategy for kiwi, pulling from Italy, Greece, and California to ensure consistent supply. By bundling conventional and organic fruit into single shipments, the company reduces the logistical burden on wholesale and retail customers who previously had to manage separate orders. Pears are specifically sourced from the Rio Negro Valley in Argentina to maintain quality standards within the new conventional brand.
Timeline
The organic grape program in Peru was established in 2006.
Shipments of conventional and organic kiwi from Italy and Greece begin in early to mid-November.
Peruvian organic grape shipments are scheduled to commence in mid-November.
Loading of conventional and organic pears begins at the end of February.
The pear loading season concludes in June.
Health Landscape
The produce industry is increasingly prioritizing supply chain efficiency to maintain market competitiveness and year-round product availability. This development follows a pattern established by major industry events like the IFPA Global Produce & Floral Show, where logistics and inventory optimization take center stage.
If you prioritize organic produce, confirm the specific labeling on Awe Sum Fruit products to ensure your purchases align with your preferences. Always check the packaging or consult your local grocer to distinguish between conventional and organic options.
The takeaway
The addition of conventional options reflects a trend toward increased supply chain flexibility in the fresh produce sector. When shopping for fruit, verify the produce label to confirm whether the items meet your specific organic or conventional requirements.
Further reading
For more on sourcing trends and standards, visit our Organic Food section.
More information
For more information on the company's full product range, visit the Awe Sum Organics company website.
Source note: This article includes information reported by Freshplaza.
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Would you prefer buying your organic and conventional fruit from the same grocery brand?
