Darling Recorded 60 Percent Sales Growth in 2025
The skincare brand saw revenue climb last year as it expanded its global reach and entered the fragrance category.
Updated on Oct. 9, 2026 in Beauty
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Darling, which launched as a suncare line in 2018, reported a 60 percent increase in sales during 2025. This growth followed the brand's expansion into new international markets and its entry into the hair and body fragrance sector.
Why it matters
The company's performance highlights how niche beauty brands are increasingly leveraging partnerships in luxury hospitality to scale their global footprint. This growth signals a broader shift in how consumers engage with specialized skincare products across different regions.
Darling reported a 60 percent sales growth rate during 2025, supported by operations across 25 countries. While international markets now generate 67 percent of total revenue, the specific impact of future expansion plans remains a pending objective.
The players
Darling
An Italy-based beauty brand known for its origin as a suncare line and its recent expansion into bodycare and fragrance products.
The details
Growth was driven by a combination of international market penetration, direct-to-consumer e-commerce, and specialized partnerships within the luxury hospitality sector. The brand is now diversifying its portfolio by extending beyond its original suncare roots into bodycare, such as the upcoming Multi-Biotics line, and fragrance mists like the Scent-Me Hair & Body Fragrance Mist.
Timeline
Darling was founded as a suncare line in 2018.
The company recorded 60 percent sales growth during 2025.
Two new Multi-Biotics bodycare products will launch at the end of October 2026.
The brand is planning expansion into new international territories between 2026 and 2029.
Health Landscape
The brand's expansion mirrors the broader industry trend of integrating beauty products into the luxury hospitality experience. This approach marks a departure from traditional retail-only models, prioritizing high-touch points to reach global consumers.
As brands like Darling expand their portfolios to include multi-biotic bodycare, consumers should look for ingredient labels that specify the active components used. It is worth discussing with a dermatologist whether these new formulations align with your specific skin sensitivity and needs.
The takeaway
The success of this brand reflects the growing consumer preference for specialized skincare that bridges sun protection and general body care. When considering new products for your routine, always verify that the ingredients are appropriate for your specific skin type and health history.
Further reading
Explore the latest shifts in global wellness and self-care products in our Beauty section.
Source note: This article includes information reported by FashionNetwork.
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