Campaign Has Launched to Standardize Tomato Flavor Language
A new initiative helps you identify and describe the flavor profiles of fresh tomatoes at home.
Updated on Oct. 6, 2026 in Organic Food
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Mastronardi Produce has introduced the Certified Tommalier campaign to mark National Tomato Month. This initiative provides consumers with tools to better identify and communicate the flavor and freshness of tomatoes.
Why it matters
Understanding tomato flavor profiles helps consumers make more informed choices about fresh produce. The campaign aims to demystify flavor qualities, allowing shoppers to confidently select varieties that suit their preferences.
This marketing campaign, structured around the SUNSET Bombs and SUNSET Tomato Branch varieties, uses guided tasting methodologies to educate consumers. Its efficacy as an educational tool for identifying tomato flavor and freshness is currently being promoted through this month-long program.
The players
Mastronardi Produce
A global producer and marketer of fresh greenhouse vegetables including various tomato and pepper product lines.
The details
The Certified Tommalier program operates by teaching participants specific descriptors for tomato flavor, essentially creating a lexicon for fresh produce. Influencers participate in guided tastings to model these sensory experiences, while an accompanying Instagram miniseries allows home cooks to mirror the process. By focusing on the nuances of specific product lines, the campaign encourages shoppers to move beyond generic selection methods.
Timeline
The campaign runs throughout October 2026.
Health Landscape
This campaign reflects the ongoing shift in produce marketing toward prioritizing sensory education to increase consumer engagement with fresh vegetables. It aligns with broader industry efforts to transform standard grocery shopping into a specialized, flavor-focused experience.
Learning to better identify fresh produce can help you incorporate more high-quality vegetables into your daily diet. Use these flavor descriptors to discuss your favorite fresh pairings with a registered dietitian or nutritionist.
The takeaway
Developing a more precise vocabulary for flavor helps you become a more discerning shopper when selecting fresh produce. You can practice identifying flavor nuances in tomatoes by comparing varieties at home or participating in local produce-tasting events.
Further reading
To learn more about selecting fresh, high-quality produce, visit the Organic Food section.
Source note: This article includes information reported by Supermarket Perimeter.
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