Aptar Beauty Introduced Plastic Hair Care Pump
A new all-plastic pump design aims to improve the recyclability of hair and body care packaging for consumers.
Updated on Oct. 6, 2026 in Beauty
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Aptar Beauty has launched the Novus Advance, an all-plastic pump designed for hair and body care products. The design focuses on enhancing recyclability by replacing traditional materials with a single resin type.
Why it matters
This innovation aims to support circular economy efforts by simplifying the recycling process for personal care packaging. By using materials compatible with existing recycling streams, the design reduces the complexity consumers face when disposing of empty containers.
The Novus Advance pump uses polyolefin resins to ensure compatibility with PET and PE recycling streams, featuring a design free of polyoxymethylene. The pump passed internal ISTA-6 testing protocols for e-commerce shipping durability.
The players
Aptar Beauty
A developer of dispensing and sealing solutions for the personal care, fragrance, and color cosmetic industries.
The details
The pump utilizes a bellows technology positioned outside the dosage chamber to maintain structural integrity. A twist-to-lock mechanism eliminates the need for an additional cap, further streamlining the materials used. The unit is constructed from a combination of Polypropylene and Polyethylene, allowing it to integrate post-consumer recycled resin into its lifecycle.
Timeline
Aptar Beauty introduced the Advance range in 2025.
The Novus Advance pump was launched in October 2026.
Health Landscape
The move toward mono-material components reflects a shift in the beauty industry to meet stringent global sustainability standards. It marks a transition away from complex, multi-material assemblies that have historically hampered recycling efforts in personal care.
This development suggests that future beauty product containers may become easier to recycle in standard household bins. When purchasing items, look for packaging labels that indicate compatibility with your local plastic recycling streams to ensure responsible disposal.
The takeaway
The Novus Advance pump simplifies packaging recycling by utilizing a unified, mono-material plastic design. Consumers can support these circular initiatives by verifying if their local waste management facility accepts Polyethylene or Polypropylene containers.
Further reading
Learn more about the latest innovations in sustainable packaging within the Beauty section.
Source note: This article includes information reported by Premium Beauty News.
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