Cassandra McShepard Will Retire From WTMJ-TV In November
The veteran Milwaukee broadcaster will end her tenure at the station on November 6, 2026.
Updated on Oct. 10, 2026 in Alzheimer’s
Milwaukee television personality Cassandra McShepard will retire from her position at WTMJ-TV. Her final broadcast is scheduled for November 6, 2026, as announced by the station.
Why it matters
McShepard has long been a familiar face in the Milwaukee media landscape, building a career that spanned broadcast television, radio, and significant contributions to local health advocacy.
The announcement confirms a career history spanning multiple decades of broadcast experience in Milwaukee. Her professional background remains centered on television production and local advocacy rather than clinical research.
The players
Cassandra McShepard
A long-time Milwaukee broadcaster who previously served on the Wisconsin Alzheimer's Community Advisory Board and was named Caregiver of the Year.
WTMJ-TV
A Milwaukee television station where McShepard has served as a correspondent for the show Milwaukee Tonight since 2021.
Tim Vetscher
A representative who announced the retirement details to WTMJ-TV staff via email.
The details
McShepard joined WTMJ-TV in 2021 as a correspondent for Milwaukee Tonight after a decade-long hosting tenure at WITI-TV. Her career has also included hosting roles on the radio station WMCS-AM and experience as a fashion designer for entertainers.
Timeline
2009 to 2017: Served on the Wisconsin Alzheimer's Community Advisory Board.
2010: Received the Caregiver of the Year Award.
2021: Joined WTMJ-TV as a correspondent.
November 6, 2026: McShepard's final on-air day at WTMJ-TV.
Health Landscape
McShepard contributed to the Wisconsin Alzheimer's Community Advisory Board for eight years, helping connect the local community to regional research efforts. Her work highlights the importance of public-facing roles in supporting Alzheimer's caregivers and advocacy initiatives.
McShepard's previous role as the 2010 Caregiver of the Year draws attention to the often-overlooked burdens faced by those caring for loved ones with cognitive decline. Readers who serve as caregivers may find value in local resources offered by the Wisconsin Alzheimer's Community Advisory Board.
The takeaway
Beyond her broadcast career, McShepard remains a notable local advocate for caregivers and Alzheimer's support. Those looking for resources can contact local boards to learn more about support services available for families navigating memory-related health challenges.
What happens next
WTMJ-TV will host a final special broadcast honoring McShepard on November 6, 2026.
Further reading
For more on how local figures contribute to memory health advocacy, see our coverage of Alzheimer’s.
Source note: This article includes information reported by Journal Sentinel.
