Rhino USA Celebrated a Decade of Off-Road Gear
The Austin-based company reaches its 10th anniversary while expanding local access to its testing grounds.
Updated on Oct. 6, 2026 in Camping
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Founded in 2016, Rhino USA recently celebrated its 10th anniversary and the launch of a new customer loyalty program. The Austin company grew to earn nine figures in annual revenue last year with products stocked in over 10,000 retail stores nationwide.
Why it matters
The company was originally founded to create gear capable of surviving heavy off-road use, establishing a standard for durability in outdoor equipment. As the firm marks this milestone, its expansion of community access to its Texas facilities may change how local outdoor enthusiasts interact with product development.
Official reporting confirms the company generated nine-figure annual revenue last year and now operates across a 182-acre campus in Del Valle. The firm currently supports its distribution network through stocking agreements with more than 10,000 retail locations.
The players
Cameron Repic
The founder of Rhino USA who established the brand in 2016 to focus on high-durability off-road equipment.
Ray Repic
The former chief operating officer who led company operations from 2017 to 2025.
The details
Rhino USA develops gear designed specifically for off-road environments, testing products against 15-plus engineered obstacles along an 8-mile proving grounds trail. The company manages a full product ecosystem at its Del Valle site, which includes an innovation lab, a prototyping shop, and a content studio. Products are sold through diverse channels including the company website, Amazon, Walmart.com, and TikTok Shop, all backed by a lifetime guarantee.
Timeline
Cameron Repic founded the company in 2016.
Ray Repic served as COO from 2017 to 2025.
The company crossed nine figures in revenue last year.
The storewide anniversary offer period took place from October 2-4, 2026.
Health Landscape
The development of the 182-acre RhinoWorld campus marks a shift in the outdoor gear industry, moving from traditional manufacturing toward integrated proving grounds. This facility follows a pattern set by specialized engineering firms that prioritize intensive, real-world testing to ensure equipment reliability.
If you are an off-road enthusiast, you may benefit from reviewing the company's lifetime guarantee policy before your next trip to ensure your gear meets safety standards. It is worth discussing your specific equipment needs with your outfitter to confirm that your chosen gear is appropriate for the terrain you intend to navigate.
The takeaway
Rhino USA has scaled its off-road gear operations significantly over the last decade, transitioning from a startup to a major retail presence. As a user of outdoor gear, always prioritize inspecting your equipment for wear before heading out, regardless of the brand's warranty status.
Further reading
For more on choosing reliable outdoor equipment for your next excursion, visit our Camping section.
More information
To review product details or the company's lifetime guarantee, visit the Rhino USA company website.
Source note: This article includes information reported by Ai-online.
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