New Primal Released Chicken Sticks in Texas
The new 12-count, zero-sugar chicken sticks are now available at Costco clubs across Texas.
Updated on Oct. 9, 2026 in Healthy Food
Live Poll
Do you plan to purchase zero-sugar meat snacks at your local warehouse club?
New Primal has launched its Fajita Seasoned Chicken Sticks at Costco locations throughout Texas. These chicken sticks, which feature a flavor profile inspired by Tex-Mex cuisine, are now available to local shoppers in 12-count packages.
Why it matters
This release expands the availability of the company's zero-sugar product lineup for health-conscious consumers in Texas. The inclusion of ingredients like bell peppers and cumin marks the brand's second product placement within the state's Costco clubs.
The product is sold as a 12-count package and represents New Primal's second specific product placement in Texas retail clubs. The launch follows the earlier 2026 introduction of the brand's Rotisserie Seasoned Chicken Sticks.
The players
New Primal
A manufacturer focused on zero-sugar, protein-based snack products, including chicken sticks.
Costco
A membership-based warehouse club retailer that serves as the distribution partner for the new product in Texas.
The details
The chicken sticks are crafted using all-natural, vegetarian-fed chicken raised without antibiotics or added hormones. The seasoning blend centers on traditional fajita-inspired aromatics, including red and green bell peppers, paprika, and cumin. By omitting added sugars, the product adheres to a nutritional profile intended for shoppers managing specific dietary preferences.
Timeline
• October 2026: Fajita Seasoned Chicken Sticks were released in Texas.
• 2026: The company previously released Rotisserie Seasoned Chicken Sticks.
• 2026: New Primal was named Processor of the Year.
Health Landscape
This launch follows the brand's 2026 rollout of its Rotisserie Seasoned Chicken Sticks. The product fits into a growing segment of zero-sugar, convenience-focused protein snacks aimed at reducing added additives in processed foods.
When selecting packaged protein snacks, examine the labels for hidden sugars and ensure the protein source is free of antibiotics or added hormones if those are personal priorities. Always consider if the sodium content aligns with your overall daily goals, and consult your physician regarding dietary changes if you have specific heart or metabolic health concerns.
The takeaway
The addition of this zero-sugar option provides a new convenient, protein-rich snack for shoppers in Texas. If you are integrating new snacks into your diet, check the ingredient list for common allergens and compare the nutritional facts to your established dietary needs.
Further reading
For more on nutritional choices, explore the latest trends in Healthy Food.
Source note: This article includes information reported by Home - National Provisioner.
Live Poll
Do you plan to purchase zero-sugar meat snacks at your local warehouse club?
