Soho House Will Open New Fitness Hub in NoMad
The club’s fourth New York City location will feature a 20,000-square-foot wellness facility in early 2028.
Updated on Oct. 13, 2026 in Wellness
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Soho House plans to launch a new clubhouse in New York City’s NoMad neighborhood by early 2028. This upcoming facility will dedicate 20,000 square feet to specialized wellness and fitness amenities.
Why it matters
The project addresses a need for expanded wellness space, as the company notes existing local clubs lack the capacity for a fitness operation of this scale. The expansion targets the NoMad area to meet the demands of a growing, creative professional population.
The development plan incorporates a 20,000-square-foot fitness operation within a historic 1903 Beaux-Arts building on Broadway. This facility size is designed to exceed the footprint of current local locations.
The players
Soho House
A global hospitality brand operating over 50 clubs that focus on social and wellness spaces for creative professionals.
The Ned NoMad
A luxury hotel occupying the upper floors of the building where the new clubhouse is being developed.
The details
The facility will utilize the first four floors of the 12-story building, which currently serves as The Ned NoMad hotel. Wellness features are slated to include sauna suites, cold-plunge ice baths, a traditional hammam, and specialized fitness programming. The structural design maintains distinct, separate entrances to balance the needs of club members and hotel guests.
Timeline
1903: The historic building on Broadway was constructed.
Early 2028: The new NoMad clubhouse is scheduled to open.
Health Landscape
The expansion reflects a broader trend of private social clubs integrating comprehensive wellness facilities into urban membership models. This evolution moves beyond simple gym access, positioning integrated recovery tools like hammams and ice baths as standard features.
Those interested in utilizing these facilities should note the $6,000 annual membership cost required for access. If you are exploring new fitness environments, consider discussing with your doctor whether sauna or ice bath recovery routines are appropriate for your specific health needs.
The takeaway
This development marks a significant shift in urban wellness by consolidating recovery and fitness services into a historic district. As new fitness facilities launch, prioritize those that offer supervised, evidence-based training and safety protocols.
Further reading
Learn more about the latest developments in fitness and health amenities in the Wellness section.
Source note: This article includes information reported by New York Post.
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