Flo Health Campaign Addressed Symptom Dismissal
A new campaign in NYC aims to help perimenopausal women feel heard during medical visits.
Updated on Oct. 13, 2026 in Women’s Health
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Flo Health has launched the Make Dismissal History campaign, featuring street advertisements across New York City neighborhoods like SoHo and Williamsburg. The initiative offers one month of free access to premium perimenopause features to help women better track their health.
Why it matters
The campaign was developed after an in-app survey revealed that many perimenopausal women feel their concerns are ignored by healthcare providers. By providing better symptom tracking tools, the organization aims to help women advocate for themselves more effectively in clinical settings.
In an August 2026 survey of 1,493 perimenopausal users, 53% reported that their medical concerns were dismissed, with 66% of that group told their symptoms were a normal part of aging. The survey found that 63% of respondents believe a clear understanding of symptoms is essential for effective medical advocacy.
The players
Flo Health
A digital health company that focuses on menstrual cycle tracking and hormonal health resources.
Elinor Cleghorn
A researcher and author who focuses on the history of medical bias against women.
Dr. Sameena Rahman
A physician partner collaborating on social media content to improve patient-provider dialogue.
Uncle
The creative agency responsible for the street advertisement campaign in New York City.
The details
The campaign uses public advertisements in NYC to highlight the history of medical bias against women, from 400 B.C. through the 1950s. The provided in-app tools allow users to document and quantify their personal health patterns over time. These digital logs are intended to help users present objective, structured data during appointments to overcome common barriers to care.
Timeline
The campaign launched in October 2026.
The in-app survey was conducted in August 2026.
Health Landscape
This initiative acknowledges how historical frameworks like the wandering womb theory have influenced modern clinical interactions. It sits within a growing trend of health technology companies addressing the systemic gaps in women's longitudinal health care.
If you are managing perimenopausal symptoms, consider using a tracking tool to document your experiences before your next doctor's visit. This objective record is worth discussing with your physician to ensure your specific health concerns are fully addressed.
The takeaway
Recognizing that symptom dismissal is a documented phenomenon can empower you to prepare more thoroughly for medical appointments. Tracking your symptoms consistently provides the concrete data needed to initiate a more productive conversation with your clinician.
Further reading
Learn more about the latest resources and developments in Women’s Health.
Source note: This article includes information reported by MediaPost.
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