Arizona Sued Maker of Feel Free Drink
The state alleges consumer fraud, claiming the manufacturer misled customers about the addictive potential of the product.
Updated on Oct. 8, 2026 in Substance Abuse
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Arizona Attorney General Kris Mayes has filed a lawsuit against Botanic Tonics, the manufacturer of the drink Feel Free, alleging consumer fraud. The legal action follows concerns regarding the addictive potential of the kratom-based beverage, which has been sold in over 30,000 U.S. stores.
Why it matters
This lawsuit highlights growing scrutiny over the marketing of supplements containing kratom, which is linked to potential health risks. The legal challenge addresses allegations that the company failed to accurately disclose the habit-forming nature of its product to consumers.
A study of overdose deaths in Florida identified a sixfold increase in the risk of fatal overdose associated with kratom use. While the product has reached 65 million units sold, the prevalence of adverse health outcomes among the total user population remains under investigation.
The players
Kris Mayes
The Arizona Attorney General leading the consumer fraud lawsuit against the manufacturer of Feel Free.
Botanic Tonics
The manufacturer of the kratom-based beverage Feel Free, which is currently subject to consumer fraud litigation.
Kevin Oliveira
A consumer whose death from toxic levels of mitragynine led to a wrongful death suit against the manufacturer.
The details
Feel Free contains kratom, a substance that researchers note can deliver an opioid-like high when consumed in high doses. Following a class-action settlement, the manufacturer added warning labels to packaging indicating that the product is habit-forming. Despite these labels, the company faces allegations that its marketing through wellness influencers and college athletic partnerships obscured the actual risks of dependency.
Timeline
Botanic Tonics began sales of Feel Free in 2020.
Health Landscape
This litigation follows the pattern set by the 2024 class-action settlement regarding the addictive potential of Feel Free. It reflects a broader effort by state officials to address the marketing of kratom products that operate in a largely unregulated supplement market.
If you or a family member have used kratom-based products, it is worth discussing the potential for dependency and adverse interactions with a primary care physician. Pay close attention to any changes in your physical health or behavior that may coincide with the use of such supplements.
The takeaway
The legal action highlights the significant risks associated with products containing kratom, which may include physical dependency and overdose. Anyone concerned about past use of this product should consult a healthcare provider for an assessment of their health status.
Further reading
For more on the regulatory and health considerations surrounding herbal supplements, visit the Substance Abuse section.
Source note: This article includes information reported by Genetic Literacy Project.
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