Jennifer Lawrence Launches mes° Haircare Line

Shoppers looking for oil control and repair now have three new products from the actress's brand, though none have been independently tested.

Updated on Nov. 6, 2026 in Beauty

Gouache-painted editorial illustration of a plain matte bottle on a stone plinth beside a curl of loose hair, in muted ochre, rose, and sage. — Jennifer Lawrence launched her haircare brand mes° on Oct. 27, 2026, debuting three products including a Multitask Repair Mask and Good Roots Volume Mist. AI Illustration. Upload story photo >

Actress Jennifer Lawrence launched mes°, a haircare brand, on Oct. 27, 2026, debuting three products: a Multitask Repair Mask, a Good Roots Volume Mist and an Off-Duty Restyling Serum. The products were engineered by Arcaea, a company founded by chemical and biological engineer Jasmina Aganovic, and are available to shoppers across the United States through the brand's website.

Why it matters

The launch brings a celebrity-founded haircare line into a crowded market, and its product design reflects everyday hair needs rather than only red-carpet styling. The brand's origins in Lawrence's own salon and filming routines offer a window into how hair care is shaped by real-world washing frequency and styling demands.

The launch is documented through Lawrence's Instagram announcement and her interview with The Cut, not through clinical or independent product testing. No performance results for the three products were reported.

The players

Jennifer Lawrence

Academy Award-winning actress who founded the mes° haircare brand and has spoken publicly about her own cosmetic procedures.

Arcaea

Hair and skincare formulation company that engineered all of the mes° products.

Jasmina Aganovic

Chemical and biological engineer and MIT graduate who founded Arcaea.

The details

The mes° lineup centers on three products built around common hair concerns. The Multitask Repair Mask is formulated with olive squalane and replenishing lipids, ingredients typically used to support moisture and conditioning. The Good Roots Volume Mist uses Mediterranean microalgae intended to help control excess oil at the scalp, and Lawrence said it is the product she relied on when she could wash her hair only once a week while filming. Arcaea, the engineering firm founded by Jasmina Aganovic, developed all three formulas.

Sept. 10, 2026: Lawrence made her first public Instagram account.
Oct. 27, 2026: Lawrence announced the mes° haircare brand on Instagram.
Nov. 3, 2026: Lawrence urged followers on Instagram to vote and shared a vote.org link.

Health Landscape

Celebrity-founded beauty brands have become a recognizable category, with Fenty Beauty's 2017 launch setting a template for entertainers entering personal care. The mes° debut continues that pattern, emphasizing formulated products over the founder's visibility alone.

Readers managing oily scalps or washing hair less often may want to look at lightweight, oil-control products like volume sprays, though any scalp or hair concern is worth reviewing with a dermatologist or stylist. Anyone with a sensitive scalp or a known ingredient sensitivity should check the full ingredient list before trying a new product.

The takeaway

The launch is a reminder that hair care is often built around real habits such as washing frequency and heat styling. Before adopting a new product, check its ingredients against any known sensitivities and talk with a dermatologist about persistent scalp issues.