Serena Williams Debuts Platinum Blond Curls at Gala
The 45-year-old entrepreneur reveals a new hair color that requires careful maintenance for those looking to replicate the style.
Updated on Oct. 30, 2026 in Beauty
Serena Williams, 45, appeared at the Airbnb.org Gala in Los Angeles featuring an icy blond hairstyle. The former tennis champion paired the platinum look with shimmery taupe eye shadow and a matte red lip.
Why it matters
Changes in hair color or style are a frequent way to refresh one's appearance, often prompting interest in maintenance techniques for hair health. Understanding how to manage hair integrity while transitioning to lighter shades is essential for anyone considering a significant color shift.
This style debut follows the 2024 launch of Serena Williams' beauty brand, Wyn Beauty. While her specific regimen remains unknown, professionals often note that achieving platinum curls requires rigorous hydration and deep-conditioning protocols to maintain structural integrity.
The players
Serena Williams
A 45-year-old athlete and entrepreneur who founded the beauty line Wyn Beauty in 2024.
Wyn Beauty
A beauty brand founded by Serena Williams in 2024 that focuses on personal care products.
The details
Platinum blond coloring involves a chemical bleaching process that lifts pigment from the hair shaft, which can alter the hair's porosity and texture. Achieving this look often requires a series of sessions to minimize breakage, especially for those maintaining long, textured curls. Williams paired this look with a matte red lip and shimmery taupe eye shadow, emphasizing a classic contrast with her metallic leopard-print dress by Clio Peppiatt.
Timeline
The Wyn Beauty brand launched in 2024.
The Airbnb.org Gala took place on October 28, 2026.
Health Landscape
The transition to platinum hair color is a notable styling choice that highlights the ongoing evolution of beauty standards for high-profile figures. This aesthetic shift aligns with the 2024 growth trend in celebrity-led beauty lines, where personal style choices often influence broader consumer interest.
Anyone considering a transition to platinum blond should prioritize deep conditioning treatments to help manage the increased risk of dryness and breakage. It is worth discussing with a colorist how the bleaching process may specifically impact your unique curl pattern and scalp health.
The takeaway
Maintaining vibrant hair color often requires consistent moisture and the use of products designed for chemically treated hair. Consider scheduling a professional consultation to assess your hair's current condition before attempting significant color changes that involve bleaching.
Further reading
For more information on maintaining hair health during chemical treatments, visit the Beauty section.
