New Bellini Eyeshadow Launches After Viral Search

The new shade from Saie and Hannah Chody recreates a discontinued designer color for beauty enthusiasts.

Updated on Oct. 29, 2026 in Beauty

Bold vector editorial illustration of shimmering cosmetic pigment powder and a mixing spatula, referencing the new beauty trend. — Influencer Hannah Chody and beauty brand Saie launched the Bellini eyeshadow shade, which sold out rapidly following its October release. AI Illustration. Upload story photo >

Live Poll

Do you trust products developed through collaborations between social media influencers and established beauty brands?

Influencer Hannah Chody and beauty brand Saie launched a new eyeshadow shade, Bellini, which sold out within hours of its October 15, 2026, release. The product was developed as a modern replacement for a discontinued designer hue.

Why it matters

This collaboration highlights the growing consumer-led demand for reviving discontinued makeup favorites through influencer-driven product development. It reflects a trend where social media creators leverage their platforms to influence formulation processes and supply chain decisions.

The product development involved testing 50 different eyeshadow shades over a two-year period in an Italian laboratory. While the launch set a record for unit sales on TikTok Shop, long-term consumer feedback on the new formula remains under evaluation.

The players

Hannah Chody

An influencer with 387,000 social media followers who led the development of the Bellini shade.

Saie

A beauty brand known for its clean cosmetics collection that produced the SuperSuede Baked Eyeshadows.

The details

To create Bellini, Hannah Chody worked with the Saie team in a Milan, Italy, lab to match the color and consistency of a discontinued Tom Ford Beauty product. The formulation utilizes a 12-hour baking process to achieve the desired texture within the SuperSuede Baked Eyeshadows collection. This process involved Chody manually testing shadows by applying them to her eyelids and comparing swatches against the original Golden Peach shade in retail stores.

March 4, 2023: Chody posted her first video about the Golden Peach shade.
August 8, 2023: Chody posted the first video of her eyeshadow search.
Fall 2025: Saie contacted Chody to propose a collaboration.
October 1, 2026: Chody posted the final video in her search series.
October 15, 2026: The Bellini eyeshadow was officially launched.

Health Landscape

This development follows the TikTok Shop beauty creator collaboration trend, emphasizing how influencers act as product developers for their communities. It signals a shift in the cosmetics industry toward formula-specific revivals based on social media feedback rather than traditional market trends.

Readers looking for specific discontinued cosmetics may find that digital platforms provide a way to advocate for formula revivals. When trying new makeup products, always check ingredient lists for potential allergens if you have sensitive skin or a history of contact dermatitis.

The takeaway

The Bellini launch demonstrates that consumer demand can directly influence the manufacturing of beauty products. When searching for replacements for discontinued items, consider checking independent brand collections or discussing ingredient safety with a dermatologist.