New Counsel Health Program Supports Weight Loss Care
The new program provides physician-led care for adults on GLP-1 medications to help improve treatment adherence.
Updated on Oct. 27, 2026 in Weight Loss
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Counsel Health has launched a new national weight management program that combines physician-led care with primary care services. The platform is designed to provide ongoing medical support for patients using GLP-1 medications across 44 states.
Why it matters
As the number of adults taking GLP-1 medications for weight loss has grown significantly, consistent medical supervision has become critical for improving long-term treatment adherence. This program aims to address the low retention rates often seen among patients on these therapies.
Industry data shows that GLP-1 usage among U.S. adults rose from 3% in 2024 to 11% in 2026. However, only 32% of users continue therapy after one year, dropping to 15% after two years.
The players
Counsel Health
A healthcare company that provides physician-led weight management services and primary care support.
LillyDirect
A service providing patient access to medications and support for weight-related health conditions.
The details
The program utilizes a digital intake process where members meet with a board-certified physician to establish a treatment plan. Medical AI is then used to monitor a patient's progress and potential side effects, while simultaneously streamlining access to a physician. The platform operates in 44 states and includes a partnership with LillyDirect for program access.
Timeline
3% of U.S. adults used GLP-1 medications in 2024.
The number of U.S. adults using GLP-1 medications reached 11% in 2026.
Counsel Health launched its weight management program on October 27, 2026.
Health Landscape
The introduction of this program reflects a shift toward managing GLP-1 treatment through sustained medical supervision. This approach responds to recent data highlighting the difficulty of maintaining treatment adherence for weight management over time.
If you are currently taking GLP-1 medications, you may want to discuss with your doctor whether a formal, ongoing monitoring program could help you better manage side effects or treatment progress. It is important to evaluate if the costs, such as the $300 annual membership or $29 per visit, align with your personal healthcare budget.
The takeaway
Maintaining long-term adherence to weight loss therapy is a recognized challenge for many patients, with a significant decline in usage after the first year. It is a good practice to track your own treatment progress and discuss any concerns about medication consistency with your physician.
Further reading
For more on managing treatment plans, see our resources on Weight Loss.
More information
Learn more about the program at the Counsel Health weight management program information page.
Live Poll
Do you believe long-term medical support is essential for successful weight loss treatment?
