Tate McRae Launches New TATE 01 Fragrance
The singer's debut scent, featuring bergamot and warm woods, is now available for purchase at Ulta Beauty.
Updated on Oct. 26, 2026 in Beauty
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Singer Tate McRae has launched her debut fragrance, TATE 01, which is now available for purchase at Ulta Beauty. The new scent features a blend of notes including bergamot, sage, and orange flower.
Why it matters
For fans of celebrity beauty products, this launch marks the artist's first entry into the fragrance market. The availability at a major retailer makes the product accessible to shoppers looking to explore new scent profiles.
The fragrance, TATE 01, is a retail product launch entering the beauty market at a $30 starting price point. Further details regarding the long-term market performance or specific ingredient concentrations remain unknown.
The players
Tate McRae
A singer and performer who collaborated on the development of the TATE 01 fragrance.
Scent Beauty
A company specializing in the development and distribution of celebrity-endorsed fragrances.
Ulta Beauty
A major national beauty retailer serving as the primary distribution channel for the product.
The details
Created in collaboration with Scent Beauty, the fragrance was crafted by master perfumers Adriana Medina and Antoine Maisondieu. The scent profile opens with bergamot, sage, and orange flower, eventually drying down into a base of amber and soft woods. This structural layering is designed to provide a transition from lighter top notes to a warmer, lingering finish.
Timeline
October 26, 2026: The fragrance officially launches at Ulta Beauty.
Health Landscape
The fragrance launch follows the established celebrity fragrance market model, where personal branding drives product visibility in national retail chains. This trend reflects the ongoing intersection of pop culture and consumer beauty products.
Because fragrances are applied directly to the skin, individuals with sensitive skin or fragrance allergies should test the scent on a small patch of skin first. If you experience redness, itching, or irritation, consult with a dermatologist to determine if any ingredients may be the cause.
The takeaway
The fragrance utilizes a combination of floral and woody notes to create a distinct scent profile. If you have a history of contact dermatitis, review the ingredient list with your physician before applying new scented products to your pulse points.
Further reading
To explore how new beauty releases are formulated, visit the Beauty section.
Source note: This article includes information reported by E! Online.
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