Rhode Ranks Third in Fall Teen Brand Preference Survey
The skincare brand is a top favorite among teens as it expands its retail presence into new global markets.
Updated on Oct. 21, 2026 in Beauty
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Rhode has secured a third-place ranking in a recent fall teen brand preference survey. The brand also contributed $160 million to the $479.4 million in quarterly net sales reported by e.l.f. Beauty for the period ending June 30, 2026.
Why it matters
The brand's rising popularity among teens and its integration into a major beauty conglomerate highlights the shifting market influence of viral skincare labels. Following an $800 million acquisition by e.l.f. Beauty on August 5, 2025, the brand has focused on rapid international growth.
This data comes from an official quarterly earnings filing reporting $160 million in net sales from rhode within a $479.4 million total for the parent company. It is currently unknown how the $200 million in potential performance-based payments may affect future financial outcomes.
The players
rhode
A skincare brand now owned by e.l.f. Beauty that has gained significant traction among teen consumers.
e.l.f. Beauty
A major cosmetics and skincare conglomerate that focuses on affordable, mass-market beauty products.
The details
e.l.f. Beauty acquired the skincare-focused brand in a deal totaling $800 million, split between $600 million in cash and $200 million in stock. The company is now scaling operations through expanded distribution, recently entering 19 additional European markets on September 30, 2026. These moves aim to capitalize on the high consumer demand indicated by recent survey rankings.
Timeline
August 5, 2025: e.l.f. Beauty completed its purchase of rhode.
June 30, 2026: The fiscal quarter for e.l.f. Beauty ended.
September 23, 2026: The fall teen brand preference survey closed.
September 30, 2026: rhode officially entered 19 new European markets.
Health Landscape
The rise of rhode reflects a broader trend of celebrity-led skincare brands capturing significant market share among younger consumers. This growth trajectory highlights how viral popularity and strategic corporate acquisitions are redefining the standard-of-care expectations in the mass-market beauty space.
As new brands enter the market, it remains important for individuals to evaluate skincare ingredients based on their specific skin needs rather than social media popularity. If you are considering a new regimen, discuss your skin type and any history of sensitivities with a dermatologist.
The takeaway
The rapid growth of popular skincare brands underscores the importance of researching product efficacy beyond brand recognition. When adding new products to your routine, consider patch testing and consulting a dermatologist if you have questions about specific formulations for your skin.
Further reading
For more on evolving trends in personal care, visit our Beauty section.
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