Academy Sports and Hyrox Announce New Fitness Partnership
The collaboration brings fitness gear and nutrition access to athletes across five upcoming race cities.
Updated on Oct. 21, 2026 in Body Building
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Academy Sports and Outdoors has entered a multiyear partnership with Hyrox North America to become an official event partner. This collaboration aims to provide fitness enthusiasts access to training gear and supplements at five upcoming race locations across the U.S.
Why it matters
By integrating retail presence into competitive fitness events, the partnership seeks to connect race participants with fitness products and training equipment directly at the venues. This initiative aims to support athletes throughout their training cycle by bringing essential gear directly to the local racing community.
The partnership is confirmed by an official announcement of a multiyear agreement covering five U.S. race cities. It remains unknown which specific product lines or equipment models will be showcased at the individual event sites.
The players
Academy Sports and Outdoors
A sporting goods retailer that offers athletic equipment, footwear, and fitness supplements.
Hyrox North America
An organizer of indoor fitness racing events that combine running and functional workout stations.
The details
Academy Sports will host local events leading up to Hyrox races to engage participants and provide access to fitness-focused retail options. The retailer will maintain a physical presence at each event to showcase and offer specialized fitness gear, footwear, and various supplements to athletes.
Timeline
2026: The multiyear partnership officially begins.
2027: Academy Sports serves as the title sponsor for the Hyrox Houston event.
Health Landscape
This partnership represents a strategic shift in functional fitness retail, moving from traditional store-based models to direct-to-athlete engagement at competitive events. It follows the broader industry trend of integrating specialized equipment and nutrition access directly into race circuits.
Athletes participating in the upcoming tour can expect more opportunities to test or purchase training gear and nutritional supplements on-site at race venues. If you are preparing for a race, discuss any new equipment or supplement changes with a doctor or certified trainer before the event.
The takeaway
This partnership highlights the growing intersection between retail support and functional fitness performance. When exploring new supplements or high-performance gear at events, prioritize items that align with your established training and nutritional needs as confirmed with your physician.
Further reading
For more on the gear and training tools used in competitive fitness, visit Body Building.
Live Poll
Do you plan to shop for fitness gear at stores that sponsor local sporting events?
