Jennifer Lawrence Launches New Hair Care Brand Mes
The actor is partnering with a biotech firm to bring biodesigned hair care products to the market this year.
Updated on Oct. 16, 2026 in Beauty
Live Poll
Do you trust that celebrity-backed beauty brands offer products that are genuinely different from existing options?
Actor Jennifer Lawrence has launched a landing page for Mes, a new hair care brand developed in partnership with the biotech company Arcaea. The brand, which describes itself as a new perspective on beauty, is currently accepting email sign-ups for upcoming product information.
Why it matters
The venture signals a growing intersection between celebrity-led branding and biotech-driven product development. By collaborating with Arcaea, Lawrence is moving into the space of biodesigned consumer goods, a sector that increasingly leverages scientific innovation for personal care.
Biotech developer Arcaea has secured $78 million in series A funding from investors including Chanel, Givaudan, and Olaplex to support its product pipeline. Details regarding the specific hair care formulations for Mes are still under investigation.
The players
Jennifer Lawrence
An actor who has partnered with Arcaea to co-create the hair care brand Mes.
Arcaea
A biotechnology company focused on biodesigned beauty products and founded by Jasmina Aganovic.
Jasmina Aganovic
The founder of Arcaea, a firm specializing in the intersection of biotechnology and beauty.
The details
Mes is the product of a partnership between Jennifer Lawrence and Arcaea, a biotechnology company founded by Jasmina Aganovic. The brand utilizes a biodesign approach to hair care, a process that relies on laboratory-based innovation rather than traditional product development methods. Consumers can currently access a landing page to register for future updates.
Timeline
September 2026: Jennifer Lawrence joined Instagram.
October 9, 2026: The link for the brand was shared on social media.
October 27, 2026: Additional brand details are scheduled for reveal.
Health Landscape
The emergence of Mes reflects a broader trend toward biodesigned consumer goods, which prioritize laboratory-engineered ingredients over traditional chemistry. This development highlights the integration of biotechnology firms into the personal care sector.
While celebrity-led beauty brands are common, those utilizing biodesigned ingredients represent a shift in how personal care products are engineered. Consumers interested in these developments should monitor the brand's upcoming disclosures to better understand if the technology aligns with their specific hair care needs.
The takeaway
The rise of biodesigned beauty indicates that laboratory innovation is becoming a primary focus for new personal care lines. Readers should keep an eye on product disclosures to understand how these new formulations differ from traditional ingredients.
What happens next
Additional information regarding the Mes brand and its product line is scheduled to be revealed on October 27, 2026.
Further reading
For more on the latest developments in product science, visit Beauty.
Source note: This article includes information reported by WWD.
Live Poll
Do you trust that celebrity-backed beauty brands offer products that are genuinely different from existing options?
