Windset Farms Updated Snacking Tomato Packaging
New designs emphasize flavor profiles and product visibility based on recent shopper feedback.
Updated on Oct. 5, 2026 in Organic Food
Live Poll
When grocery shopping, do you prioritize clear product labeling over attractive brand design?
Windset Farms has redesigned the packaging for its GUSTO Grape, SYMPHONY Medley, and CAMEO Cherry tomato lines. The rollout, arriving this fall, aims to better showcase produce and provide shoppers with clearer flavor expectations.
Why it matters
Consumer research indicated that product visibility and flavor profiles are top priorities for shoppers, prompting this shift to help customers make more informed choices in the produce aisle.
The packaging update is based on consumer research identifying visibility and flavor communication as key priorities for shoppers. This shift marks a strategic change after 30 years of established brand presence in the produce category.
The players
Windset Farms
A produce company with 30 years of brand presence that specializes in snacking tomatoes.
The details
The updated design incorporates an art-and-music-inspired aesthetic intended to increase the visual appeal of the GUSTO, SYMPHONY, and CAMEO tomato lines. New taglines have been added to the labels to communicate distinct flavor profiles, allowing shoppers to identify specific taste characteristics before purchase. These design choices were directly informed by research into current shopper habits, focusing on the clarity of information provided at the point of sale.
Timeline
Fall 2026: Refreshed packaging rollout begins.
October 14-16, 2026: The designs will be displayed at the IFPA Global Produce & Floral Show in Orlando, Florida.
Health Landscape
This development reflects an industry-wide trend of improving produce labeling to assist consumers in selecting nutrient-dense whole foods. It aligns with the broader retail objective of enhancing product clarity at the IFPA Global Produce & Floral Show to support informed food choices.
Improved labeling helps you identify the specific flavor profiles and types of tomatoes that best fit your personal culinary preferences. Look for these design changes in your local grocery store this fall to better inform your shopping for nutrient-rich produce.
The takeaway
When choosing fresh produce, prioritizing labels that clearly communicate flavor profiles can help you select varieties you enjoy most. Keep an eye out for these updated designs as they reach retail shelves across the country this season.
Further reading
For more information on selecting high-quality produce, see the latest guidance in Organic Food.
Live Poll
When grocery shopping, do you prioritize clear product labeling over attractive brand design?
