Beauty Educators Launched New Direct-to-Consumer Brand
The Lipstick Lesbians introduced Leaked Labs, a model that archives products based on direct consumer feedback.
Updated on Sept. 30, 2026 in Beauty
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In March 2026, beauty educators Alexis Androulakis and Christina Basias Androulakis launched the brand Leaked Labs to expand on their platform, The Lipstick Lesbians. The pair previously founded Fempower Beauty in 2019 before closing the company in 2025.
Why it matters
By involving their nearly 1.8 million followers in the evaluation process, the founders aim to increase beauty literacy and shift how products are scaled or reformulated. This approach prioritizes real-time user data to determine a product's lifecycle.
The Lipstick Lesbians leverage a following of 1.8 million to gather consumer sentiment, a growth rate compared to their initial 500,000 followers gained during the first year of operation. It remains unknown how the founders will balance these large-scale audience insights with long-term production sustainability.
The players
Alexis Androulakis
Co-founder of the beauty education platform The Lipstick Lesbians who evaluates cosmetic formulations.
Christina Basias Androulakis
Co-founder of the beauty education platform The Lipstick Lesbians who analyzes industry marketing and packaging.
The details
Leaked Labs evaluates beauty offerings by scrutinizing formulation, packaging, and marketing strategies. Products like the $34 Amplify Flexi Powder are subject to iterative consumer feedback, which informs whether the company scales, changes, or archives the item. This system relies on continuous data loops to avoid the traditional model of static product lines.
Timeline
2019: The pair launched Fempower Beauty.
2025: Fempower Beauty closed.
March 2026: The Leaked Labs brand launched.
September 2026: The founders appeared on a Glossy Pop NYC panel.
Health Landscape
This development represents a departure from traditional beauty brand cycles by replacing top-down product launches with a model driven by persistent consumer feedback loops. It reflects a wider trend toward community-led product development in the personal care sector.
Consumers engaging with these platforms should monitor ingredient lists and product performance against their specific skin needs, as formulas may change based on crowd-sourced feedback. It is worth discussing any persistent skin reactions to new product formulations with your dermatologist.
The takeaway
The founders utilize customer feedback to refine their product offerings in real-time, effectively moving the evaluation of goods from the lab to the consumer. Readers should check the status of specific products on company websites to ensure they are still in active production.
Further reading
For more on the latest trends and shifts in the personal care industry, visit our Beauty section.
Source note: This article includes information reported by Glossy.
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