Hair Syrup Products Have Arrived at Target Stores
The hair care brand has expanded its reach to 600 U.S. locations to meet consumer demand.
Updated on Sept. 29, 2026 in Beauty
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Hair care line Hair Syrup has officially expanded into the United States market, with products now available in 600 Target stores nationwide. The brand, which previously operated primarily online, is now offering its collection through the retailer's Beauty Studio section.
Why it matters
This move responds to significant demand from American consumers for easier access to the brand's products. The expansion allows shoppers to purchase items locally rather than relying solely on international online shipping.
The brand recorded annual sales growth of 64.32% over a three-year period, supported by over 500,000 social media followers. While the business reports 19,000 daily website visits from U.S. residents, the specific hair-type efficacy of the products remains under investigation by consumers.
The players
Target
A national retail corporation that provides a Beauty Studio section for personal care products.
Hair Syrup
An independent hair care company that maintains a warehouse in Goodwick.
Lucie Macleod
The founder of the hair care brand Hair Syrup.
The details
The products are distributed from a warehouse in Goodwick and are now stocked within the Beauty Studio section of participating Target stores. Hair Syrup, founded in 2020 by Lucie Macleod, has grown its presence independently without the use of outside investors to reach £6.2 million in annual sales.
Timeline
Lucie Macleod founded the brand in 2020.
The products launched in Target stores in September 2026.
Health Landscape
This development follows the established retail pattern of digital-first beauty brands entering the Target Beauty Studio to expand their physical market reach. It highlights the growing trend of niche hair care companies leveraging strong social media engagement to transition into large-scale brick-and-mortar distribution.
Consumers interested in the products can now visit their local Target to find the brand in the Beauty Studio section. If you are managing specific scalp or hair conditions, it is worth discussing the ingredient list with your dermatologist before introducing new treatments to your routine.
The takeaway
The expansion of this brand into physical retail marks a shift toward easier access for U.S. customers interested in its hair care collection. As you explore new products, always check labels against your personal health history and consult a stylist or physician for tailored advice.
Further reading
For more on the latest trends in hair health and product development, visit Beauty.
Source note: This article includes information reported by Western Telegraph.
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