Wellness Frozen Desserts Grow as Organic Sales Rise
Shoppers of frozen treats are seeing more wellness-positioned options, with Yasso sales up over 30% in the latest quarter.
Updated on Nov. 3, 2026 in Organic Food
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Magnum Ice Cream Company reported organic sales growth of 9.6% in the third quarter of 2026, up from 3.3% in the same period a year earlier, and raised its full-year organic sales growth outlook to approximately 5.5%. The gains were led by its Magnum brand, with Ben & Jerry's, Cornetto and Yasso also posting strong results.
Why it matters
The quarter's growth was broad-based, with volume rising 7.2% after a slight decline in 2025, and was supported by innovation such as the new Magnum La Pistache flavour. For readers following the organic food category, the figures point to continued demand for indulgent treats and for products tied to wellness trends, such as Yasso's growth of over 30%.
The figures come from the company's own third-quarter 2026 reporting, comparing organic sales and volume against the same period in 2025. Growth was measured across regions, with Europe & ANZ up 8.9%, the Americas up 3.9% and AMEA up 17.6%, though the company itself attributes an estimated additional 2-3% of European growth to extended summer and warmer temperatures.
The players
Magnum Ice Cream Company
A global frozen dessert maker known for its Magnum, Ben & Jerry's, Cornetto and Yasso brands.
The details
Growth came from both more units sold and higher prices or mix, with volume and sales rising across all regions. Innovation, including new flavours such as Magnum La Pistache, drove sales in both at-home and away-from-home channels. Licensing partnerships with Hello Kitty, Bluey and Minecraft delivered double-digit growth for the Heartbrand portfolio, and Yasso's gains reflect a consumer shift toward wellness-oriented frozen desserts.
Timeline
Q3 2025: comparison period for prior-year organic sales and volume growth.
Q3 2026: quarter reporting organic sales growth of 9.6%.
November 2026: planned start of the company's global technology transformation initiative.
End of 2027: target to exit remaining transitional service agreements.
2028: target year for €500 million in cumulative productivity savings.
Health Landscape
The strong showing of lower-sugar, wellness-positioned frozen desserts such as Yasso fits a broader shift in which consumers seek treats that align with healthier eating goals. Indulgent brands continuing to grow alongside these products suggests that demand for both categories is coexisting rather than one replacing the other.
If you enjoy frozen desserts, the growing range of options, including lower-sugar and wellness-positioned products, means more choices when you're comparing labels. Treats remain treats, so it's worth keeping portion sizes in mind and discussing dietary goals with your doctor or a registered dietitian.
The takeaway
Strong sales of indulgent and wellness-focused frozen desserts show consumers are buying both, and the company's 2026 results reflect that mix. When reading product labels, compare sugar and calorie content across options, and talk with a healthcare provider about what fits your own diet.
Further reading
For broader context on how organic and wellness-minded products are shaping what people buy, see our Organic Food coverage.
Source note: This article includes information reported by Esmmagazine.
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